The TikTok Shop Lead will be responsible for driving the growth and commercial performance of our brands on TikTok Shop Malaysia.
This role owns the overall TikTok Shop strategy and execution, covering sales performance, livestream operations, affiliate growth, content activation, platform campaigns and advertising performance.
The ideal candidate is highly commercial, data-driven and hands-on, with a strong understanding of how content, creators, livestream and paid media work together to drive GMV.
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The Video & Content Lead is responsible for leading the company’s video and content strategy, production and execution across multiple beauty and personal care brands.
The role will build a strong and consistent content engine across TikTok, Instagram, e-commerce platforms and other digital channels, with a strong focus on short-form video that drives brand awareness, engagement, product discovery and sales conversion.
This is a hands-on leadership role requiring both creative judgment and commercial thinking.
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