Capability Building: Foster the development of the content creation team members, promoting a culture of continuous learning, innovation, and content excellence.
Agile Collaboration: Drive the embedding of the new operating model, serving as a role model for agile collaboration within the content creation subchapter.
Cross-Functional Leadership: Collaborate effectively with different chapters, subchapters, and other relevant teams to drive impactful content creation solutions and align with business and Global Digital Hub strategies.
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Write and refine copy across campaigns, product launches, e-commerce, social media, KOL/creator materials, landing pages, packaging, and other customer touchpoints.
Develop communication briefs that give Creative and Content teams a clear direction before execution.
Work with Campaign Marketing to translate campaign objectives into strong customer-facing communication.
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Own the end-to-end creative development process across social and content campaigns, transforming consumer insights, trends, and cultural moments into impactful storytelling, content, creator collaborations, and integrated brand experiences.
Act as a trusted creative partner to clients and internal teams - guiding brand storytelling and social content strategies
Lead presentations, refining creative output, ensuring quality and consistency, and collaborating closely with strategy, content, and production teams to deliver effective solutions while delivering measurable outcomes.
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