Own the Singapore SME and Mid Cap segment marketing plan, translating distinct customer needs and business priorities into targeted engagement and acquisition programmes.
Partner coverage, product and sales teams to identify priority audiences and accounts, activate client journeys, deepen relationships and support cross-sell and portfolio growth.
Execute integrated, full-funnel campaigns across digital, social, account-based marketing, content, events and partner channels to drive awareness, engagement and acquisition across the SME and Mid Cap segments....