To manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
Role Description The Digital Marketing Campaign Specialist (Cantonese Speaker) is a full-time, on-site role based in Kuala Lumpur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media and online channels for TDCX’s clients. Day-to-day tasks include developing campaign strategies, managing content calendars, monitoring campaign performance, and analyzing web and campaign data to improve results. The specialist will collaborate closely with internal teams and client stakeholders to ensure campaigns align with brand guidelines, marketing objectives, and customer experience goals. The role also involves preparing performance reports, identifying opportunities for growth, and providing insights to enhance digital presence in Cantonese-speaking markets.