Customer Insights & Balance Sheet Impact: Help synthesize complex data across various business lines to deliver high-level, panoramic insights on the bank's total customer base, Group-wide New-to-Bank acquisition and cross-selling depth, connecting customer portfolio dynamics (e.g., stickiness, attrition) directly to the bank’s financial performance.
Bus Understanding and Commercial Sense Applies understanding of how different divisions contribute to meeting SWIFT's business objectives; understands market drivers of success and encourages changes to improve offerings while optimising commercial performance.