Performance tracking and insights — Collect and analyze campaign metrics (reach, engagement, conversions, ROI); prepare concise reports and actionable recommendations.
Content and brand alignment — Review influencer content for brand fit and compliance; coordinate approvals and revisions to maintain consistent messaging.
Seeding and relationship building — Support product seeding programs and nurture a growing network of KOLs, KOCs, and micro-influencers across platforms.
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Cross-Functional Collaboration: Liaise with the creative and production teams to suggest "data-backed" content ideas that improve organic and paid reach.
Quality Assurance (UAT): Execute checks on tracking links (UTMs), pixels, and social media API integrations before launching major marketing campaigns.
End-to-End Campaign Support: Support the planning and execution of data-driven campaigns, including preparing the logic for audience segmentation and targeting.
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