Solid communication and collaboration skills, with the ability to work effectively with cross-functional teams, agencies, and external partners.
Organizational and project management skills, including attention to detail, ability to manage timelines, and handle multiple initiatives simultaneously.
Relevant academic background, such as a degree in Marketing, Business, Communications, or a related field.
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Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification
Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority
Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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