Lead digital marketing initiatives including social media, SEO, CRM, influencer/KOL campaigns, TikTok affiliates, live commerce, and brand-building activities to enhance customer acquisition and retention.
Lead, coach, and develop the E-Commerce and Social Media team, setting KPIs, monitoring performance, and driving continuous improvement.
Monitor and analyze key business metrics, including sales performance, profitability, platform performance, and customer retention, providing regular reports to management.
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Digital Marketing Strategy
E-commerce Management
Social Media Marketing
Customer Relationship Management (CRM)
Content Marketing
Analytics and Reporting
E-commerce Platform Management