- Run daily competitor/winning-ad breakdowns- Do deep, evidence-based audience research- Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats.- Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives.- Analyze every launched ad against its metrics and report learnings and next tests to your manager- Lead a weekly meeting with your video editors
- Run daily competitor/winning-ad breakdowns- Do deep, evidence-based audience research- Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats.- Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives.- Analyze every launched ad against its metrics and report learnings and next tests to your manager- Lead a weekly meeting with your video editors