Keeta Hiring! Full Time Marketing Operations Expert in Hong Kong - Ricebowl

About Us

Keeta, the international subsidiary of global delivery leader Meituan, is driven by a clear mission: We help people eat better, live better. Building on our parent company's 16 years of technological and operational expertise mastered in China, we are leading a global transformation in food and consumer product delivery. Since our start in 2023, Keeta has focused on creating value for every part of the communities we serve. We provide a reliable experience for consumers, enhance technology and operations for restaurants, and create more earning opportunities and greater safety for courier partners. This commitment to shared progress drives our journey from Hong Kong, China, across the Middle East and into Brazil, with the world ahead.

What You'll Do

1. Own the strategy design, rule configuration, and launch of local online marketing campaigns (subsidies, discounts, fixed-price offers, spend-and-save deals, etc.), ensuring on-time, high-quality delivery. 2. Build and maintain core marketing KPI dashboards (ROI, penetration rate, campaign participation, incremental GMV, etc.), rapidly validate campaign performance via SQL, and deliver actionable optimization recommendations. 3. Work with merchant operations and BD teams to build campaign target merchant pools (segmentation, whitelist mechanisms), balancing platform subsidy efficiency with merchant participation willingness. 4. Design marketing experiments (price sensitivity tests, user segmentation experiments) and continuously iterate campaign configurations based on data-driven conclusions. 5. Act as the bridge between local teams and global product/marketing platform teams, drive localization of marketing tooling capabilities, and relay tooling pain points. 6. Track competitor platforms' (iFood, etc.) marketing moves and pricing strategies, providing intelligence input for local marketing playbooks.

What We Need From You

1. 1+ years of marketing operations or commercial analytics experience in food delivery, e-commerce, or local lifestyle services. 2. Hands-on experience with subsidy campaign design, major promotion operations, or price marketing is highly preferred. 3. Proficiency in SQL and familiarity with data analysis tools. 4. Able to independently conduct campaign reviews and performance attribution. Data-minded with strong quantitative instincts. 5. Solid understanding of subsidy economics (marginal ROI, leverage effects, user price elasticity); able to judge which campaigns are worth investing in, at what scale, and for whom. 6. Proven ability to manage multiple parallel workstreams with fast response in a fast-paced, "startup" environment, driving projects end-to-end. 7. Strong cross-functional communication skills and the ability to work effectively with multicultural teams across different time zones. 8. Fluency in English (working language) and good command of Portuguese (for engaging local merchants and teams); Mandarin is a significant plus.

What Makes This Role Exciting

1. Participate in the business growth of a country from scratch, with opportunities to explore diverse business prospects and partnerships.

Please send your resume via email toglobalcareers@***************@meituan.comwith the email subject: CV_ReplaceWithYourFullName_Marketing Operations Expert_*************