Gard Inc Hiring! Full Time Market Activation Executive in WP Kuala Lumpur - Ricebowl

Location: No 13, Jalan Budiman, Budiman Business Park, 43000 Kajang, Selangor. 

Job Summary:

Trade Marketing Planning & Execution

• Plan and execute trade marketing initiatives to support retail sales growth and monthly targets.

• Assist in the planning and execution of marketing and promotional campaigns tailored for trade and retail channels.

• Develop and coordinate promotional activities to increase brand visibility and product sell‑through at retail outlets.

Exhibitions, Roadshows & Trade Shows

• Arrange, coordinate, and execute monthly trade shows, exhibitions, and promotional events.

• Ensure all event materials, display, and brand touchpoints reflect company branding and marketing objectives.

• Conduct post‑event reviews to evaluate effectiveness and improvement opportunities.

POSM & Brand Visibility

• Plan and deploy Marketing POSM (Point of Sale Materials) to road shows and ensure correct usage.

• Monitor tradeshow’s marketing materials, displays, and branding to maintain quality, consistency, and effectiveness.

• Provide recommendations to improve roadshows visibility and consumer engagement.

Market Intelligence & Competitor Analysis

• Conduct market visits, retail audits, and field surveys to gather insights on customer behavior and dealer’s execution.

• Track competitors’ activities, promotions, pricing strategies, and market trends.

• Provide market intelligence reports and recommendations to support marketing and sales decisions.

Stakeholder & Relationship Management

• Build and maintain professional relationships with end users, dealers, vendors, suppliers, agencies, and internal teams.

• Work closely with Sales and Marketing teams to align trade execution with overall brand strategy.

Job Requirements:

1. Minimum of 2 years' experience in the exhibition or events industry. 

2. Strong time-management skills to handle multiple tasks effectively.

3. Excellent client-facing and teamwork abilities. 

4. Diploma or Degree in Marketing, Business Administration, or a related field. 

5. Willingness to travel outstation and work flexible hours as required.

6. Proficiency in English, Bahasa Malaysia, and Mandarin/Cantonese.

7. Mandarin literacy is preferred due to exposure to Mandarin-speaking retailers or clients. 

Additional Benefits:

• Mileage and toll reimbursement for work-related travel. 

• Event allowances provided during event setup or dismantling. 

• Working hours: Monday-Friday, from 9am to 6pm. 

Join our team and be part of a dynamic environment where your contributions make a difference!