About the Role
To plan, create and execute digital marketing campaigns that support lead generation, brand visibility and course promotion across AKC’s channels. The role should combine content creation with performance marketing, helping AKC drive enquiries and conversions through social media, paid ads, EDMs and website content.
Responsibilities
Create and manage social media content across relevant platforms
Film/edit short-form video content for marketing campaigns
Design simple social media creatives and campaign assets
Plan and execute paid campaigns across Meta and Google
Support SEO improvements and website content updates
Prepare and send EDM campaigns
Monitor campaign performance using Google Analytics and platform insights
Track leads, engagement and conversion performance, and recommend improvements
Work with internal stakeholders to support course marketing and brand campaigns
Requirements
Experience in digital marketing, social media or campaign execution
Working knowledge of Meta Ads and Google Ads
Familiarity with Google Analytics, EDM tools and SEO basics
Ability to create content, including simple design and video editing
Strong copywriting and communication skills
Able to manage multiple tasks and work independently
Absolute Kinetics Consultancy (AKC) Pte Ltd officially opened for business on 18th April 2001.
AKC is an Approved Training Organisation appointed by SkillsFuture Singapore (SSG) to provide a wide range of courses approved by Ministry of Manpower (MOM), SkillsFuture Singapore (SSG), Singapore Resuscitation and First Aid Council (SRFAC), & Singapore Civil Defence Force (SCDF).
Its clientele list includes SMEs to MNCs from various industrials ranging from construction, manufacturing, oil & gas to employment firms (Certificate of Employment Intermediaries for Key Appointment Holders & General Employees). The company is also an approved MOM SIP (Settling in Programme for Foreign Domestic Workers) training center and an approved Food Safety training provider.
AKC conducts workplace and health safety courses as its core business and also offers consultancy, risk management and other specialised training services such as certificate for employment intermediaries. It also has a team of around 100 professionals (comprising full time and part time trainers) skilled in various safety specialisations such as construction safety, scaffolding, shipyard safety, metalworking and welding, amongst others.