- North Bridge Road Downtown Core Central Region (Singapore) Singapore
BLANKZONET PTE. LTD. Hiring! Full Time Creative Strategist (Mobile Game Ads) in Central Region (Singapore), Earn up to SGD 7,000 - Ricebowl
Creative Strategist (Mobile Game Ads)
BLANKZONET PTE. LTD.
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Job Description
Responsibilities
We are looking for a Creative Strategist (Mobile Game Ads) to plan advertising concepts for our mobile games across international markets.
You will study our games and target audiences, identify ideas that could resonate with players, and work with design, video, development and user acquisition teams to bring those ideas to life. You will also review ad performance, improve concepts based on test results and share useful insights with our product teams.
This role is suitable for someone who enjoys games, understands how performance ads work and can drive a project from creative concept to launch.
Key Responsibilities
Game Ad Strategy and Planning
Develop concepts for game ads, including copy, images, videos and playable ads
Analyse gameplay, product features and player motivations to identify selling points
Adapt ad concepts for different international audiences and advertising platforms
Stay updated on game advertising trends, platform formats and approaches used in the market
Ad Production and Collaboration
Drive ad production from concept to launch, working with design, video, development, user acquisition teams and external partners
Prepare clear briefs and provide creative direction throughout production
Coordinate feedback and timelines to support the consistent delivery of quality ads
Testing and Insights
Review creative test results and campaign data to understand which ideas work and why
Use performance insights to improve existing ads and develop concepts for future tests
Share relevant findings with product teams to support game development and optimisation
Explore practical uses of AI tools in ideation, localisation and ad production
Requirements
At least 1 year of experience planning game ads and driving their production from concept to launch, with examples of ads that performed well and a clear explanation of your contribution
A degree or equivalent relevant experience in advertising, creative production, marketing or a related area
Able to turn gameplay features and player insights into clear, workable ad concepts
Familiar with performance advertising and comfortable using test results to improve ad concepts
Able to coordinate with different teams and external partners to deliver ads
Hands-on experience using AI tools for creative work, or a strong interest in learning and applying them
Experience with playable ads or international social media campaigns is an advantage
Why Join Us
Enjoy an attractive salary and benefits package that recognises your contribution
Work on mobile game campaigns for international markets
See your ideas through from planning and production to testing and improvement
Work closely with creative, user acquisition and product teams
Develop your experience in international game marketing within a growing global business
Join a collaborative team that values initiative, fresh ideas and knowledge-sharing
How to Apply
Please email your CV to Ray Lim at
*************
.
We regret that only shortlisted candidates will be notified.
Blankzonet is the Singapore entity of a global mobile gaming company on a simple mission: to bring more fun and joy into people's lives through games.
Our Singapore company is backed by the group's R&D headquarters. Combining in-house R&D, publishing, and operations, the headquarters brings over a decade of experience in the games industry, with products spanning mainly casual and puzzle categories and titles like Car Jam Loop, Wool Saga, Screw Sort 3D, and Car Jam 2 performing strongly across major markets worldwide.
Established in 2025, our Singapore company is the launchpad for the group's international growth, leading game publishing, monetisation, and global business operations.
We believe the best games come from the best teams, and we're building a place that's fast, ambitious, and genuinely collaborative.
You will study our games and target audiences, identify ideas that could resonate with players, and work with design, video, development and user acquisition teams to bring those ideas to life. You will also review ad performance, improve concepts based on test results and share useful insights with our product teams.
This role is suitable for someone who enjoys games, understands how performance ads work and can drive a project from creative concept to launch.
Key Responsibilities
Game Ad Strategy and Planning
Develop concepts for game ads, including copy, images, videos and playable ads
Analyse gameplay, product features and player motivations to identify selling points
Adapt ad concepts for different international audiences and advertising platforms
Stay updated on game advertising trends, platform formats and approaches used in the market
Ad Production and Collaboration
Drive ad production from concept to launch, working with design, video, development, user acquisition teams and external partners
Prepare clear briefs and provide creative direction throughout production
Coordinate feedback and timelines to support the consistent delivery of quality ads
Testing and Insights
Review creative test results and campaign data to understand which ideas work and why
Use performance insights to improve existing ads and develop concepts for future tests
Share relevant findings with product teams to support game development and optimisation
Explore practical uses of AI tools in ideation, localisation and ad production
Requirements
At least 1 year of experience planning game ads and driving their production from concept to launch, with examples of ads that performed well and a clear explanation of your contribution
A degree or equivalent relevant experience in advertising, creative production, marketing or a related area
Able to turn gameplay features and player insights into clear, workable ad concepts
Familiar with performance advertising and comfortable using test results to improve ad concepts
Able to coordinate with different teams and external partners to deliver ads
Hands-on experience using AI tools for creative work, or a strong interest in learning and applying them
Experience with playable ads or international social media campaigns is an advantage
Why Join Us
Enjoy an attractive salary and benefits package that recognises your contribution
Work on mobile game campaigns for international markets
See your ideas through from planning and production to testing and improvement
Work closely with creative, user acquisition and product teams
Develop your experience in international game marketing within a growing global business
Join a collaborative team that values initiative, fresh ideas and knowledge-sharing
How to Apply
Please email your CV to Ray Lim at
*************
.
We regret that only shortlisted candidates will be notified.
Blankzonet is the Singapore entity of a global mobile gaming company on a simple mission: to bring more fun and joy into people's lives through games.
Our Singapore company is backed by the group's R&D headquarters. Combining in-house R&D, publishing, and operations, the headquarters brings over a decade of experience in the games industry, with products spanning mainly casual and puzzle categories and titles like Car Jam Loop, Wool Saga, Screw Sort 3D, and Car Jam 2 performing strongly across major markets worldwide.
Established in 2025, our Singapore company is the launchpad for the group's international growth, leading game publishing, monetisation, and global business operations.
We believe the best games come from the best teams, and we're building a place that's fast, ambitious, and genuinely collaborative.
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