Xcalibur Digital Hiring! Full Time AI Content Strategist in Selangor - Ricebowl

About the Role

We are looking for a creative and research-driven AI Content Strategist who can identify compelling stories, trends, insights and ideas that can be transformed into engaging AI-generated video content.

This role is ideal for someone who is naturally curious, understands social media content, follows emerging trends and has a strong instinct for what makes people stop scrolling.

You will be responsible for discovering content opportunities, developing unique angles, writing hooks and concepts, and working with AI tools to turn ideas into compelling visual stories.

Key Responsibilities

• Research trending topics, stories, statistics, studies and conversations across TikTok, Instagram, YouTube, Reddit, news platforms, podcasts and online communities.
• Identify unique and unexpected angles that can be developed into engaging short-form videos.
• Generate and pitch high-quality content ideas on a consistent basis.
• Develop compelling hooks, storylines, scripts and creative briefs.
• Identify stories that are particularly suited to AI-generated video and visual storytelling.
• Use AI tools to explore and develop creative concepts, including ChatGPT, Gemini, Veo, Sora, Kling, Runway, Midjourney and similar platforms.
• Monitor emerging trends in AI, education, youth culture, psychology, careers, creativity, sports, music, parenting and personal development.
• Research and verify facts, statistics and sources before content production.
• Collaborate with video editors, AI creators and other members of the content team to turn concepts into finished content.
• Analyse content performance and use insights to improve future ideas, hooks and storytelling.
• Continuously experiment with new formats, storytelling techniques and AI capabilities.

What We’re Looking For

• Strong creative thinking and storytelling ability.
• Excellent research skills and a natural curiosity about a wide range of subjects.
• Strong understanding of short-form social media content and what drives engagement.
• Ability to identify interesting stories and transform them into compelling content concepts.
• Strong copywriting skills, particularly in writing hooks and concise, engaging narratives.
• Good understanding of current AI tools and generative AI capabilities.
• Ability to think visually and understand how an idea can be translated into video.
• Strong attention to detail and commitment to factual accuracy.
• Ability to work independently in a remote environment while meeting deadlines.

Preferred Qualifications

• Degree or experience in Content, Journalism, Communications, Marketing, Media, Advertising, Creative Strategy or a related field.
• Experience creating content for TikTok, Instagram Reels, YouTube Shorts or similar platforms.
• Experience using generative AI tools for content creation.
• Previous experience in content strategy, editorial research, social media or creative production is a plus.