MAC ADVISORY SDN BHD Hiring! Full Time Assistant Digital Marketing Manager in Federal Territory - Ricebowl

Company Description

MAC ADVISORY SDN BHD, located in Kuchai Lama, Kuala Lumpur, is a professional outsourced financial advisory company. We collaborate with banks and financial services providers to offer tailored solutions, including debt consolidation, personal loan, SME loan, credit card advice and more. Dedicated to helping individuals achieve financial stability, we prioritize reducing financial stress and promoting effective money management. Our team of experienced financial advisors and support staff operates with professionalism, integrity and a customer-focused approach.

Job Responsibilities

Marketing Planning & Content

1. Prepare monthly marketing and content plans, including festive campaigns, seasonal postings, promotions and key marketing dates.

2. Handle end-to-end advertising content production, including campaign ideas, scripting, shooting coordination, creative preparation and final ad materials. Paid Advertising & Agency Management

3. Handle end-to-end Meta Ads campaigns, including campaign setup, ad posting, audience targeting, budget allocation, monitoring, optimisation and performance reporting.

4. Liaise and coordinate with outsourced advertising agencies or external partners to review campaign performance, discuss optimisation strategies and follow up on campaign improvements. Performance

Analysis & Reporting

5. Analyse advertising and marketing data, including ad spend, cost per lead, lead volume, lead quality, conversion rate and overall campaign performance to identify trends and areas for improvement.

6. Prepare weekly and monthly marketing performance reports, highlighting key results, findings, campaign performance and recommendations.

7. Work closely with the Sales team to review lead quality and conversion results and use the feedback to improve targeting and future campaign strategies.

8. Track marketing budgets, advertising expenses and campaign spending to ensure cost-effective use of resources and maximise advertising performance.

Chatbot & Marketing Operations

9. Support the development, setup and maintenance of chatbot flows for lead generation, customer enquiries, campaigns and internal requirements.

10. Assist with new joiner onboarding by preparing or updating chatbot flows, posters, marketing materials and other required communication assets.

Team Management

11. Monitor the Marketing team’s task progress, campaign execution, content output and overall performance to ensure activities are completed according to timeline and business objectives.

Ad-Hoc Marketing Support

12. Support ad-hoc marketing activities, campaigns and promotional materials as required by the company. 

Qualifications

• Bachelor’s Degree or higher in Marketing, Digital Marketing, Mass Communication or a related field.

• Minimum 2-4 years of relevant experience in digital marketing, performance marketing or a similar role.

• Strong knowledge of digital marketing, paid advertising, social media marketing and campaign planning. • Good understanding of marketing analytics, performance metrics and data interpretation.

• Familiar with major social media platforms, particularly Facebook, Instagram and TikTok.

• Knowledge of content planning, digital campaign strategy and audience targeting.

• Prior experience or knowledge in the financial services industry will be an added advantage.

• Proficient in English, Bahasa Malaysia and Mandarin, both written and spoken.

Remuneration

MYR4,500 – MYR6,000

Direct apply here or drop me your resume on WhatsApp

Chloe | ************* (Remark "Marketing AM")