OATSIDE Hiring! Full Time Brand Strategy in Central Region (Singapore), Earn up to SGD 4,500 - Ricebowl

Job Title:Brand Strategy Manager – OATSIDE
Company Overview:OATSIDE is Asia’s favourite oat milk brand. Full-bodied, creamy, and ridiculously delicious, we are on a mission to make plant-based milk accessible, fun, and uncompromisingly good. Born in Singapore, OATSIDE manages its own state-of-the-art production and distribution networks, rapidly expanding across Asia and beyond. We combine serious quality with a bold, irreverent, and joyful brand personality.
Job Summary:We are looking for a sharp, creative, and commercially minded Brand Strategy Manager to shape and scale the OATSIDE brand across regional markets. In this role, you will be the strategic brain behind our brand positioning, integrated marketing campaigns, and market expansion strategies. You will translate consumer insights into bold cultural narratives, ensuring OATSIDE remains top-of-mind for coffee lovers, foodies, and conscious consumers alike.
Key Responsibilities:

• Brand Positioning & Architecture: Define and sharpen brand strategy, tone of voice, and visual identity guidelines across existing and new expansion markets in Asia and globally.

• Integrated Campaign Strategy: Lead end-to-end strategy for major brand campaigns, product launches, and seasonal activations, working closely with Creative, Digital, and Trade Marketing teams.

• Consumer & Cultural Insights: Conduct qualitative and quantitative consumer research, tracking cultural trends, beverage behaviors, and competitive landscapes to uncover high-impact growth opportunities.

• Market Expansion & Localization: Collaborate with regional country leads to adapt global brand frameworks into localized, culturally relevant go-to-market strategies.

• Partnership & Co-Branding Strategy: Identify, evaluate, and negotiate strategic brand partnerships, lifestyle collaborations, and high-visibility event sponsorships that amplify brand equity.

• Performance & Impact Measurement: Establish KPIs for brand health, campaign effectiveness, and consumer awareness, measuring ROI to continuously optimize strategic frameworks.

Key Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or a related discipline.

• Minimum 4–6 years of brand strategy, brand management, or strategic planning experience within FMCG, Food & Beverage, Consumer Tech, or Leading Creative Agencies.

• Proven track record of developing culturally resonant brand campaigns and successful product launches.

• Strong balance of analytical rigor and creative storytelling—able to turn raw data into compelling strategic briefs.

• Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth, and collaborative team culture.

• Outstanding communication, presentation, and cross-functional stakeholder management skills.

What We Offer:

• A front-row seat at one of the fastest-growing FMCG brands in Asia.

• A fun, dynamic, and non-bureaucratic working environment that values bold ideas and creativity.

• Competitive compensation and employee benefits.

Application Process:Interested candidates are invited to apply with a detailed resume outlining relevant career achievements, notice period, and expected salary.

Pay: $4,000.00 - $4,500.00 per month

Work Location: In person