SINONET TECHNOLOGY SINGAPORE PTE. LTD. Hiring! Full Time Publishing Director, in West Region (Singapore), Earn up to SGD 24,000 - Ricebowl

Core Value of the Role

Lead the brand development and content ecosystem building for the company’s self-developed game products. Building on the existing social media network and influencer partnerships, establish a systematic brand promotion framework to enhance the market influence and user loyalty of the game products through sustained IP operations and content innovation.

Key Responsibilities

1. Brand Strategy and IP Development

Long-Term Brand Planning:

Develop the brand positioning and long-term development plans for the company and its self-developed game products. Establish the Visual Identity System (VIS), brand communication style, and content tone.

Sustainable IP Operations:

Develop annual IP operation plans for game IPs that already have market recognition, such as Spin Master. Drive the continuous production of IP-related content and the long-term accumulation of IP value, addressing the challenge of maintaining sustained IP popularity.

Brand Asset Management:

Establish a brand asset evaluation framework and regularly monitor brand health, including brand awareness, reputation, and loyalty, to ensure the continuous growth of brand equity.

2. Influencer Ecosystem and In-Depth Content Partnerships

Upgrading Top-Tier Influencer Partnerships:

Build and maintain long-term strategic partnerships with leading gaming influencers, including top-tier influencers already engaged by products such as Color Game. Upgrade the partnership model from one-off promotions to deeper forms of collaboration, such as annual brand ambassadors and product experience partners.

Content Co-Creation and Product Integration:

Identify opportunities to connect influencers’ personal characteristics and creative strengths with game content, and drive in-depth content co-creation initiatives, including but not limited to:

Designing exclusive in-game skins, characters, or virtual items based on an influencer’s image or creative ideas;

Co-developing co-branded themed events, customized gameplay, or game levels;

Planning targeted community engagement activities based on the influencer’s audience profile.

Systematic Influencer Matrix Development:

Build a tiered influencer partnership matrix covering top-tier influencers, mid-tier influencers, and Key Opinion Consumers (KOCs), based on the characteristics of different game categories, such as the casual nature of Color Game and the strategic nature of Spin Master, to maximize promotional effectiveness.

3. Content Ecosystem and Social Media Operations Management

Content Strategy Development:

Lead and manage the social media team and existing social media channels. Develop annual and quarterly content calendars to ensure that content publishing is aligned with game version updates and relevant market trends.

High-Quality Content Production:

Establish a dual-driven content model combining Professionally Generated Content (PGC) and User-Generated Content (UGC). Encourage player communities to create content organically and build an active game content ecosystem.

Cross-Platform Communication:

Develop differentiated content distribution strategies based on the characteristics of platforms such as YouTube, TikTok, and Facebook, ensuring that brand messages effectively reach the right audiences.

4. Cross-Functional Collaboration and Budget Management

Internal Collaboration:

Work closely with game development teams to ensure that brand promotion requirements, such as co-branded skin designs and event gameplay, are incorporated into product development schedules.

Budget Management:

Lead the planning and execution of budgets for brand promotion and influencer partnerships. Maximize return on investment and regularly review the effectiveness of promotional initiatives.

SINONET TECHNOLOGY SINGAPORE PTE. LTD.

Through the fast-paced and rapidly changing information technology environment

Sinonet Technology, Inc. is an information technology consulting services committed to provide the market with top-end consulting services and solutions to meet the diverse special requirements.

Sinonet has assembled a professional line-up of technocrat employees, from countries in the Far East, bringing a wide variety of immense talents, skills and industry experience to cater the high-demanding consulting needs of the market for software, web, database design and development solutions. Though different in cultures, its employees speak only of one language: that is, to provide what is the best in the market to its clients. Sinonet has, indeed, established and continues to preserve an atmosphere of striving to be the best among its employees.

With the help of Sinonet Technology, Singapore Inc. Sinonet assures to be the perfect solution for firms looking to deliver consistent results and stay competitive in this fast-paced changing information technology world.

What We Do

We provide a wide range of professional information technology consulting services, covering every aspect of software development, project management, database development, Web application design and development, and IT Management to our clients with excellent quality and cost effectiveness and with a focus on speed.

Our Services

• Custom Software Design and Development

• Custom Web Application Design and Development

• Custom Database Design, Development and Management

• Information Technology Consulting

We build web-based and retail software solutions using:

• RedHat Linux

• Oracle Database/MySQL Database

• Adobe Flash