Company Description Federal Oats Mills Sdn. Bhd. (FOM), established in 1965, is the first oat mill in Southeast Asia and the manufacturer of the well-known Captain Oats brand. The company exports a wide range of oat products, including flakes, bran, flour, instant oats, and ready-to-eat variants, to more than 30 countries across Southeast Asia, Asia, the Middle East, Africa, and China. Located at Penang Science Park North in Simpang Ampat, Penang, FOM operates a modern, high-capacity processing facility capable of producing up to 10 tonnes per hour and spanning more than 260,000 square feet. FOM is recognized globally as one of the key oat exporters and maintains strict certifications such as FSSC 22000, ISO 22000, HACCP, Halal, and non-GMO compliance. The company continues to invest in technology and capacity to support its growth and international market presence.
About the role
Delivers sustained profitable growth of Business-To-Business (B2B) sales channel for the respective markets in South East Asia (SEA) region.
Key responsibilities
- Develop annual sales plans in-line with profitable growth expectations of the company for new direct customers recruitment
- Provide continuous proactive business solutions to existing customers aligned with their business growth
- Grow the company business portfolio in appointed exclusive distributor partners in respective markets
- Conduct periodic customer engagements to ensure high quality service level render by FOM cross functional teams
- Work closely with other internal departments, including marketing, R&D, Finance and Operations, to ensure achievement of company's overall business objectives
- Develop 12 months rolling forecast on monthly basis for all direct customers
- Ensure timely collection of payment outstanding in-line with approved trading terms and company's credit management policy
- Schedule monthly virtual business review with the respective distributor to assess their progress towards the aligned business objectives
- Conduct annual assessment on distributor's capability to support FOM business growth objectives
- Prepare and submit monthly sales report on timely manner for Management review
About you
- 4+ years of experience in sales in B2B sales channel
- Good understanding of B2B customer management
- Excellent communication and interpersonal skills
- Proven track record of achieving or exceeding sales targets
- Ability to manage multiple projects and priorities in a fast-paced environment
- Strong analytical and problem-solving skills
- Experience using sales management software, such as CRM tools, to track and manage sales performance
- Demonstrated ability to build and maintain strong relationships with internal and external stakeholders
- Tertiary qualifications will be an advantage
- Experience in distributor management will be an advantage