HIMALAYA CANDY SDN BHD Hiring! Full Time MARKETING MANAGER in Selangor, Earn up to MYR 12,000 - Ricebowl

About the Role

We are looking for an experienced Marketing Manager to lead brand strategy, marketing communications, and New Product Development (NPD) support across our confectionery portfolio.

You will play a key role in strengthening brand equity, driving consumer engagement, and supporting business growth across Malaysia and 13 ASEAN markets, building on our “You Define Your Greatness” brand platform.

Key Responsibilities

• Develop and execute annual brand plans for Himalaya Sports, Himalaya Vajomba, and Bigfoot.
• Lead integrated ATL, BTL and digital marketing campaigns from planning through execution.
• Manage creative, media and other marketing agencies to ensure effective campaign delivery.
• Develop and manage brand ambassador, KOL/influencer and licensing partnerships.
• Support NPD projects from product concept and development through to market launch.
• Work closely with R&D and Manufacturing to support successful product launches.
• Partner with Sales and Trade Marketing teams to align brand campaigns with in-store and trade activations.
• Monitor brand health, market share, consumer trends and competitor activities.
• Analyse campaign performance and prepare ROI and marketing performance reports for management.
• Identify new marketing opportunities to strengthen brand visibility and consumer engagement.

Requirements

• Bachelor's Degree in Marketing, Business, Mass Communication or a related field.
• 8–10 years of relevant marketing experience, with at least 3 years of FMCG brand management experience.
• Experience in confectionery, food & beverage, FMCG or consumer products is an advantage.
• Experience managing multi-market, regional or export brands is an added advantage.
• Strong skills in brand strategy, campaign planning, agency management and marketing analytics.
• Good understanding of ATL, BTL, digital marketing, KOL/influencer marketing and trade activation.
• Strong communication, presentation and stakeholder management skills.
• Creative thinker with strong commercial and analytical judgement.
• Proactive, independent and able to work effectively with minimal supervision.

Pay: RM8,000.00 - RM12,000.00 per month

Benefits:

• Additional leave
• Cell phone reimbursement
• Free parking
• Health insurance
• Maternity leave
• Opportunities for promotion
• Professional development

Education:

• Bachelor's (Preferred)

Location:

• Setia Alam (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: In person