Explorer Academy Hiring! Work from Home Social Media Content Creator in , Earn up to SGD 2,000 - Ricebowl

The Opportunity

We're a growing education centre with real stories to tell curious students, hands-on experiments, and the kind of breakthrough moments that remind you why learning matters. What we need is someone who can find those moments, shape them into content, and build a community of parents and students who keep coming back for more.

You'll play a key role in how our brand shows up across Instagram, Facebook, and TikTok - spotting trends, crafting captions, and turning everyday centre life into content that drives real results. If you believe education deserves better content than it usually gets, this is a good opportunity to prove it.

Part-time Social Media Content Creator

What makes this meaningful

• Real creative input - you propose, we collaborate, we bring it to life together
• A brand with genuine stories to tell - students, science, and the moments that make education meaningful
• Flexibility to work remotely, with onsite visits for content shooting
• Be part of a fast-growing education brand at an exciting stage of growth
• See the direct impact of your content on enquiries, sign-ups, and community growth

What you'll do

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
• Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok
• Identify what's gaining traction and adapt it creatively to fit our brand and audience
• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms
• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
• Understand the structure behind high-performing content - what makes someone watch, read, and take action
• Shoot content onsite - capturing student moments, experiments, and centre life
• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

• Respond to comments and DMs in a warm, professional, and timely manner
• Build genuine connections with our online community - not just broadcasting, but conversing
• Spot opportunities to turn followers into enquiries and enquiries into trial bookings

What You Bring

Must-Haves

• You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do
• You understand what works on Instagram, Facebook, and TikTok - not just as a user, but as a creator
• You write naturally and engagingly - captions that feel human, not corporate
• You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand
• You're collaborative - you're comfortable proposing ideas and taking direction in equal measure
• You're reliable and organised - a content calendar is only as good as the person maintaining it

Nice-to-Haves

• Experience managing social media for a brand, school, or education-related account
• Basic video editing skills for Reels and TikTok content

Working Hours

• 2-3 days per week
• On-site presence required for content shoots
• Remaining work can be done remotely (WFH)