- Outram Central Region (Singapore) Singapore
MERIDIAN FITNESS GROUP PTE. LTD. Hiring! Full Time HEAD OF CREATIVE in Central Region (Singapore), Earn up to SGD 3,300 - Ricebowl
HEAD OF CREATIVE
MERIDIAN FITNESS GROUP PTE. LTD.
Share
Save
Working Location
Job Description
Responsibilities
Creative Direction & Brand Management
Own and maintain the creative vision and visual identity of ALLY and its café concepts.
Ensure consistency across all customer-facing touchpoints, both digital and physical.
Develop creative campaigns that support brand growth, community engagement, product launches, memberships, events, and partnerships.
Continuously evolve the brand while maintaining a clear and recognizable identity.
Social Media & Content Production
Lead the end-to-end content creation process for ALLY’s social media platforms.
Conceptualise, shoot, edit, and publish photo and video content across Instagram, TikTok, and emerging platforms.
Write engaging, on-brand captions and copy.
Create graphics, stories, reels, and social assets that drive engagement and brand affinity.
Build and manage content calendars across the studio and café businesses.
Identify trends, opportunities, and content formats that align with ALLY’s brand positioning.
Marketing & Campaigns
Plan and execute marketing campaigns across digital and physical channels.
Develop promotional strategies for memberships, workshops, retail products, events, launches, and seasonal initiatives.
Work closely with operations and leadership teams to support business objectives through creative marketing.
Analyse campaign performance and recommend improvements.
Graphic Design & Brand Collateral
Design marketing materials including posters, flyers, signage, digital advertisements, presentations, and in-studio collateral.
Lead the design and development of ALLY merchandise, retail products, packaging, apparel, and supporting branded items.
Ensure all printed and digital materials meet brand standards and production requirements.
EDM & Customer Communications
Manage ALLY’s email marketing strategy and execution.
Design and build EDMs for promotions, announcements, product launches, community initiatives, and retention campaigns.
Write compelling email copy that reflects the brand voice.
Monitor email performance metrics and optimise future campaigns.
Own and maintain the creative vision and visual identity of ALLY and its café concepts.
Ensure consistency across all customer-facing touchpoints, both digital and physical.
Develop creative campaigns that support brand growth, community engagement, product launches, memberships, events, and partnerships.
Continuously evolve the brand while maintaining a clear and recognizable identity.
Social Media & Content Production
Lead the end-to-end content creation process for ALLY’s social media platforms.
Conceptualise, shoot, edit, and publish photo and video content across Instagram, TikTok, and emerging platforms.
Write engaging, on-brand captions and copy.
Create graphics, stories, reels, and social assets that drive engagement and brand affinity.
Build and manage content calendars across the studio and café businesses.
Identify trends, opportunities, and content formats that align with ALLY’s brand positioning.
Marketing & Campaigns
Plan and execute marketing campaigns across digital and physical channels.
Develop promotional strategies for memberships, workshops, retail products, events, launches, and seasonal initiatives.
Work closely with operations and leadership teams to support business objectives through creative marketing.
Analyse campaign performance and recommend improvements.
Graphic Design & Brand Collateral
Design marketing materials including posters, flyers, signage, digital advertisements, presentations, and in-studio collateral.
Lead the design and development of ALLY merchandise, retail products, packaging, apparel, and supporting branded items.
Ensure all printed and digital materials meet brand standards and production requirements.
EDM & Customer Communications
Manage ALLY’s email marketing strategy and execution.
Design and build EDMs for promotions, announcements, product launches, community initiatives, and retention campaigns.
Write compelling email copy that reflects the brand voice.
Monitor email performance metrics and optimise future campaigns.
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.
Learn More