Gushcloud International Hiring! Full Time Head of Commerce in Selangor - Ricebowl

Job Title: Head of Commerce

Department: Commerce & Performance Operations

Reports To: Country Director / Regional Managing Director

Location: Gushcloud Office, Malaysia (Hybrid)

About Gushcloud

Gushcloud Marketing Group is a global creator management and digital content company powering the creator economy. We connect brands with creators, audiences, and platform ecosystems to drive measurable growth.

As part of our commitment to leading social commerce across Southeast Asia, Gushcloud is scaling its end-to-end commerce operations—anchored by our official TikTok Shop Partner (TSP) and TikTok Multi-Channel Network (MCN) verticals. We are seeking an executive-level Head of Commerce who combines high-level P&L strategy with hands-on operational rigor to lead our full-service commerce business.

Position Summary

The Head of Commerce will hold full P&L accountability for Gushcloud’s commerce business unit. You will serve as both strategic leader and operational driver, directly building, scaling, and managing cross-functional teams spanning TikTok Shop store operations, MCN affiliate networks, livestream production, cross-platform e-commerce, and client success.

Your mandate is to turn our social commerce services into a centralized, high-margin revenue engine. You will optimize our service portfolio, establish strict operational governance with Legal and Finance, and deliver sustained Gross Merchandise Value (GMV) growth for our brand partners.

Key Responsibilities

1. P&L Leadership & Business Unit Growth

• Hold full P&L ownership of Gushcloud’s commerce division; set commercial targets, manage operational budgets, and drive sustainable margin expansion.
• Rationalize and optimize the commerce product portfolio, concentrating team resources on high-margin, high-capability service lines rather than spreading bandwidth too thin.
• Lead high-level brand pitches, strategic client acquisitions, and contract negotiations for enterprise-level commerce partnerships.

2. Hands-On Operational Leadership (TSP & MCN)

• Directly design, build, and oversee centralized operational workflows across TikTok Seller Center, catalog management, pricing strategies, and customer support.
• Oversee end-to-end TikTok MCN operations, including creator acquisition, affiliate network scaling, commission frameworks, and sample distribution systems.
• Direct live commerce operations—managing studio facilities, streaming schedules, host talent development, and shoppable short-form video production.

3. Governance, SLA Compliance & Cross-Functional Alignment

• Establish standard operating procedures (SOPs) across all brand campaigns, talent contracts, and client service delivery.
• Enforce a structured two-way review framework with internal Legal and Finance teams to ensure joint accountability, open dialogue, and risk mitigation on all outputs.
• Institute strict SLA compliance—ensuring service execution and project prioritization are governed entirely by operational compliance rather than ad-hoc requests.

4. Client Management & Platform Relations

• Serve as the executive sponsor for major brand partners, leading quarterly business reviews (QBRs) and setting multi-channel growth roadmaps.
• Maintain top-tier executive relationships with TikTok, Shopee, Lazada, and partner platform teams to secure strategic beta access, campaign resources, and co-marketing opportunities.
• Drive centralized analytics, establishing unified dashboards to track conversion, ROAS, creator affiliate ROI, and overall GMV performance.

Qualifications & Requirements

• Experience: 8+ years of leadership experience in E-Commerce, Social Commerce, or Performance Agency environments, with a proven track record of P&L ownership.
• Mandatory Hands-On Platform Experience: At least 3+ years of direct, hands-on operational leadership within TikTok Shop (TSP/TAP) or a certified TikTok MCN. Candidates without direct TikTok Shop ecosystem experience will not be considered.
• Operational Execution: Demonstrated ability to build centralized operational structures, design SOPs, and manage complex cross-functional alignment between Legal, Finance, Creative, and Account teams.
• Commercial Strategy: Exceptional financial acumen, contract negotiation skills, and a strong track record of pricing, packaging, and selling e-commerce services to enterprise brands.
• People Leadership: Proven success managing multi-disciplinary teams (store managers, live stream producers, affiliate managers, host talent, and performance marketers).