TBWA\Group Singapore Hiring! Full Time Social Strategy - Analytics Manager (Freelance) in - Ricebowl

As part of our Strategy team, you will work across insights, social and performance to help clients make better, data-informed decisions. This role combines analytical thinking with an understanding of digital and content strategy, working across a portfolio of clients and alongside strategy, creative, account and specialist teams.

Key Responsibilities

Insights, Analytics & Reporting

• Lead and support reporting and performance analysis across a portfolio of client accounts.
• Translate data into clear insights, narratives and actionable recommendations for clients and internal teams.
• Develop and maintain dashboards and reporting frameworks to monitor performance and identify trends and opportunities.
• Establish appropriate KPIs and measurement approaches based on client and campaign objectives.
• Conduct deeper analysis where required to understand performance drivers and identify opportunities for optimisation.
• Support teams in developing a stronger understanding of performance and effectiveness.
• Stay current with developments in social, digital, measurement and analytics.

Strategy and Planning

• Use data and insights to inform social, content and broader communications strategies.
• Partner with strategy and creative teams to develop evidence-based recommendations, briefs and proposals.
• Identify audience, content and behavioural insights that can strengthen strategic and creative thinking.
• Support the development of testing and learning frameworks and translate findings into future recommendations.
• Contribute to strategic planning across existing clients and new business opportunities.

Performance and Optimisation

• Monitor performance and identify emerging trends, issues and opportunities.
• Work with relevant specialist teams to recommend appropriate optimisation opportunities.
• Help develop consistent approaches to measurement and reporting across accounts.
• Support the evaluation and use of relevant analytics, social and measurement tools.
• Promote good data and measurement practices across the team.

Project & Stakeholder Management

• Manage multiple workstreams from brief through to delivery, ensuring timelines and quality standards are met.
• Collaborate across disciplines and provide strategic and analytical support where needed.
• Work flexibly across accounts depending on client and business requirements.

Job Specifications

1. Knowledge and Experiences Required

• 5–7 years’ experience in social media, content strategy, or performance marketing, with a proven track record in insights-led content creation.
• Good understanding of social and digital ecosystems, including organic and paid activity.
• Experience using analytics platforms (e.g., Sprinklr, Brandwatch, Meta Insights,Google Analytics) to drive strategy.

2. Skills Required

• Strong analytical and problem-solving capabilities.
• Ability to translate complex information into clear and actionable insights.
• Strong presentation and communication skills.
• Strong stakeholder and client-management skills.
• Comfortable working with data, reporting tools and dashboards.
• Able to connect performance insights with strategic and creative thinking.
• Strong attention to detail and reporting accuracy.

3. Attributes

• Team player with a ‘hands-on’ approach
• Responsible, with a ‘can do’, willing and positive attitude to be a support system for our clients
• Ability to work under tight deadlines with multiple projects
• An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
• Reliability, i.e. resilience, confidence, tenacity and maturity
• Personal, enthusiastic and committed – capable of gaining trust and respect from colleagues