- Paya Lebar Road Geylang Southeast (Singapore) Singapore
WELLNO PTE. LTD. Hiring! Part Time Marketing Executive in Southeast (Singapore), Earn up to SGD 3,500 - Ricebowl
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Job Description
Responsibilities
About
Wellno is a Singapore home appliance brand. We make the Flo water purifier and the Hizero suction-free floor cleaner — appliances built to look and perform like the premium names, without the premium price. We sell direct through our own website, on online marketplace, and face to face at roadshows.
The team is small and the decisions are quick. That means broad work and real ownership, and it means we need someone who can run things without being managed through them.
The Role
You will run day-to-day marketing across our marketplaces, social channels and offline roadshows. This is a hands-on execution role: in Seller Centre, in the content calendar, on the phone with a creator, and on the floor at a roadshow — often in the same week. You report directly to the Managing Director.
What you will do
Marketplaces — Shopee, Lazada, TikTok Shop
Manage listings, SKU and variant setup, product content, imagery and pricing across all three platforms
Sign up for and execute platform campaigns — 9.9, 11.11, 12.12, Payday and Brand Day — including vouchers, flash deals and bundles
Run platform advertising (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop ads) to agreed budget and ROAS targets
Grow the affiliate and creator programme on each platform: recruit creators, set commission tiers, track what converts
Coordinate live-selling sessions and shoppable video
Roadshows and events
Liaise with mall management, event organisers and roadshow agencies on space, dates, permits and logistics
Coordinate booth setup, point-of-sale materials, product units and delivery in and out
Brief and support promoters — talking points, pricing sheets
Attend key roadshows and IT shows, including COMEX and IT Show, to support on the ground
Creators, KOLs and media
Source, negotiate with and brief KOLs, micro-influencers and UGC creators
Run seeding end to end: product allocation, delivery, deliverable tracking, usage rights and payment
Handle media enquiries, press kits and review units
Build a library of creator content the team can repurpose in ads and listings
Social and content
Own the content calendar across Instagram, TikTok, Facebook and Xiaohongshu
Write captions and short-form scripts in the Wellno voice; brief the designer and videographer, and shoot simple content yourself when that is faster
Manage community — comments, DMs and pre-sale questions — within agreed response times
Keep the shared asset library organised and current
Website, campaigns and reporting
Update product pages, campaign landing pages and blog content on our Shopify site
Support paid social and search: creative briefs, ad copy variants, UTM tagging, creative refresh
Send EDM and WhatsApp broadcasts to our customer list, in line with PDPA
Produce a weekly report on sales, spend and ROAS by channel — and say what should change
Track competitor pricing, listings and promotions across the marketplaces
Run a go-to-market checklist for each product launch so nothing ships on three channels and misses the fourth
What we are looking for
Diploma or Degree in Marketing, Business, Communications or a related field
1–3 years of hands-on experience in e-commerce, a consumer brand, or an agency servicing one. Strong internship or freelance portfolios in the same work will be considered
Practical working knowledge of at least one of Shopee, Lazada or TikTok Shop Seller Centre — you have been in the back end, not only looked at the reports
Comfortable with Canva and basic short-form video editing (CapCut or similar)
Strong written English. You will be writing customer-facing copy every day
Organised enough to run several campaigns and deadlines at once with light supervision
Willing to work occasional weekends and evenings during roadshows and major campaign periods. Time-off-in-lieu is given
Advantageous
Proficiency in spoken and written Mandarin, to liaise with our Mandarin-speaking suppliers in China and Korea and with Mandarin-language creators
Experience with Shopify, Meta Ads Manager, Google Ads, GA4 or Klaviyo
Experience in home appliances, consumer electronics or another considered-purchase category
Comfortable appearing on camera or hosting a live session
AI productivity is a
PLUS
Fresh from a 10 years experience in water purifier industry, Wellno now manufactures & distribute high quality home appliances at lower prices without going through middleman fees.
Wellno is a Singapore home appliance brand. We make the Flo water purifier and the Hizero suction-free floor cleaner — appliances built to look and perform like the premium names, without the premium price. We sell direct through our own website, on online marketplace, and face to face at roadshows.
The team is small and the decisions are quick. That means broad work and real ownership, and it means we need someone who can run things without being managed through them.
The Role
You will run day-to-day marketing across our marketplaces, social channels and offline roadshows. This is a hands-on execution role: in Seller Centre, in the content calendar, on the phone with a creator, and on the floor at a roadshow — often in the same week. You report directly to the Managing Director.
What you will do
Marketplaces — Shopee, Lazada, TikTok Shop
Manage listings, SKU and variant setup, product content, imagery and pricing across all three platforms
Sign up for and execute platform campaigns — 9.9, 11.11, 12.12, Payday and Brand Day — including vouchers, flash deals and bundles
Run platform advertising (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop ads) to agreed budget and ROAS targets
Grow the affiliate and creator programme on each platform: recruit creators, set commission tiers, track what converts
Coordinate live-selling sessions and shoppable video
Roadshows and events
Liaise with mall management, event organisers and roadshow agencies on space, dates, permits and logistics
Coordinate booth setup, point-of-sale materials, product units and delivery in and out
Brief and support promoters — talking points, pricing sheets
Attend key roadshows and IT shows, including COMEX and IT Show, to support on the ground
Creators, KOLs and media
Source, negotiate with and brief KOLs, micro-influencers and UGC creators
Run seeding end to end: product allocation, delivery, deliverable tracking, usage rights and payment
Handle media enquiries, press kits and review units
Build a library of creator content the team can repurpose in ads and listings
Social and content
Own the content calendar across Instagram, TikTok, Facebook and Xiaohongshu
Write captions and short-form scripts in the Wellno voice; brief the designer and videographer, and shoot simple content yourself when that is faster
Manage community — comments, DMs and pre-sale questions — within agreed response times
Keep the shared asset library organised and current
Website, campaigns and reporting
Update product pages, campaign landing pages and blog content on our Shopify site
Support paid social and search: creative briefs, ad copy variants, UTM tagging, creative refresh
Send EDM and WhatsApp broadcasts to our customer list, in line with PDPA
Produce a weekly report on sales, spend and ROAS by channel — and say what should change
Track competitor pricing, listings and promotions across the marketplaces
Run a go-to-market checklist for each product launch so nothing ships on three channels and misses the fourth
What we are looking for
Diploma or Degree in Marketing, Business, Communications or a related field
1–3 years of hands-on experience in e-commerce, a consumer brand, or an agency servicing one. Strong internship or freelance portfolios in the same work will be considered
Practical working knowledge of at least one of Shopee, Lazada or TikTok Shop Seller Centre — you have been in the back end, not only looked at the reports
Comfortable with Canva and basic short-form video editing (CapCut or similar)
Strong written English. You will be writing customer-facing copy every day
Organised enough to run several campaigns and deadlines at once with light supervision
Willing to work occasional weekends and evenings during roadshows and major campaign periods. Time-off-in-lieu is given
Advantageous
Proficiency in spoken and written Mandarin, to liaise with our Mandarin-speaking suppliers in China and Korea and with Mandarin-language creators
Experience with Shopify, Meta Ads Manager, Google Ads, GA4 or Klaviyo
Experience in home appliances, consumer electronics or another considered-purchase category
Comfortable appearing on camera or hosting a live session
AI productivity is a
PLUS
Fresh from a 10 years experience in water purifier industry, Wellno now manufactures & distribute high quality home appliances at lower prices without going through middleman fees.
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