Key Responsibilities and Duties:
1. MARKETING EXECUTION
- Assist in implementing marketing plans and campaign activities.
- Coordinate execution of approved campaigns within set timelines.
- Support in preparing campaign briefs and materials.
2. TRADITIONAL MARKETING
- Coordinate events, roadshows, exhibitions, sponsorships, and in-store promotions.
- Manage production of marketing collaterals (brochures, banners, POS materials, etc.).
- Liaise with printers, suppliers, media partners, and event organisers.
3. DIGITAL MARKETING
- Plan, develop, and execute digital content strategies aligned with marketing objectives and brand guidelines.
- Create and produce engaging content including social media posts, visuals, short-form videos (Reels/TikTok), captions, and marketing copy.
- Perform basic photography and videography for marketing campaigns, events, product shoots, and promotional activities.
- Edit photos and videos using relevant software to ensure quality and brand consistency.
- Manage and maintain company social media platforms, ensuring regular posting and audience engagement.
- Execute and monitor digital advertising campaigns (e.g., Meta Ads, Google Ads).
- Track, analyse, and report digital campaign performance, providing recommendations for content improvement and optimisation.
- Ensure website and digital platform content remains updated, relevant, and aligned with branding.
4. BRANDING SUPPORT
- Ensure consistency of brand identity across all marketing materials.
- Support internal and external communication initiatives as required.
5. REPORTING & ADMINISTRATIVE SUPPORT
- Prepare marketing performance and post-campaign reports.
- Monitor marketing expenditure against allocated budgets.
- Maintain proper documentation of marketing activities and materials.
JOB REQUIREMENT
- Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Graphic Design, or any related field.
- Minimum 3–6 years of relevant working experience in marketing.
- Exposure to both traditional and digital marketing is preferred.
- Experience in campaign coordination and digital advertising platforms is an added advantage.
- Knowledge of digital marketing tools (e.g., Meta Business Suite, Google Analytics, Google Ads).
- Basic understanding of SEO and social media performance metrics.
- Proficient in Microsoft Office applications.
- Basic design skills (e.g., Canva, Adobe Illustrator, Photoshop) will be an advantage.
- Basic photography and videography skills for content creation will be an added advantage.
- Strong communication and interpersonal skills.
- Good organisational and project coordination abilities.
- Creative, detail-oriented, and analytical.
- Ability to multitask and work under tight deadlines.
- Able to work independently and collaboratively within a team environment.
Pay: RM3,000.00 - RM5,500.00 per month
Benefits:
- Health insurance
- Opportunities for promotion
- Professional development
Work Location: In person
Pay: RM3,500.00 - RM5,500.00 per month
Benefits:
Work Location: In person