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Singapore Association For Mental Health, The Hiring! Full Time Head, Communications - Media in Central Region (Singapore), Earn up to SGD 1 - Ricebowl
Head, Communications - Media
Singapore Association For Mental Health, The
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Job Description
Responsibilities
Job Purpose
To develop and execute SAMH's communications and media strategy, building the organisation's public profile, advancing mental health awareness and managing SAMH's relationships with media, stakeholders and the public across all channels.
Job Responsibilities
A). Communications Strategy & Content
Develop and implement SAMH's annual communications plan in alignment with organisational priorities and the Cluster Head, Engagement's strategic direction.
Lead the development of compelling content across all communications channels, including press releases, feature articles, op-eds, speeches, annual reports and digital content.
Ensure all external communications are on-brand, accurate and consistent in tone and messaging.
Maintain and periodically refresh SAMH’s corporate templates (decks, letterheads, and collaterals) to ensure brand consistency across all touchpoints.
Develop and maintain SAMH's messaging frameworks on key mental health topics, service offerings and advocacy positions.
Collaborate with the Head of Data, Impact Research, Advocacy & Education to translate research findings and outcome data into accessible public communications.
B). Media Relations
Serve as SAMH's primary media relations contact, managing incoming media enquiries and proactively pitching stories across mainstream, trade and digital media networks to drive broad coverage across all tiers.
Develop and maintain strong relationships with journalists, editors, and media organisations covering health, social services and community affairs
Prepare media spokespeople for interviews, including providing talking points, briefing materials and media training.
Monitor media coverage of SAMH and the broader mental health landscape and provide regular media monitoring reports and timely alerts on sector developments and policy shifts to senior leadership.
Manage SAMH's crisis communications response and timely management of sensitive media situations.
C). Digital & Social Media
Oversee SAMH's digital communications channels, including the website social media platforms and e-newsletters.
Develop and implement SAMH's social media strategy, growing SAMH's digital following and engagement with target audiences.
Ensure SAMH's website is current, user-friendly and accurately reflects the organisation's services and impact.
Monitor digital analytics and use data insights to continuously improve SAMH's digital communications effectiveness.
D). Public Education & Campaigns
Lead the development and delivery of public mental health education campaigns, including World Mental Health Day and other national and international advocacy moments partnering with the Head of Volunteer Management & Events for event logistics and execution.
Develop campaign content, messaging and materials in collaboration with Marketing team and the Head of Data, Impact Research, Advocacy & Education.
Evaluate the reach and effectiveness of public education campaigns and report outcomes to senior leadership.
E). Team Leadership & Administration
Supervise and develop Communications & Media team member, providing guidance, feedback and professional development support.
Manage external agencies, freelancers and production vendors as required.
Manage the Comms enquiry inbox ensuring timely responses, proper triaging and high-quality stakeholder engagement.
Manage communications budget and ensure cost-effective use of resources.
Maintain a centralised repository of records and brand assets to ensure version control and institutional memory.
Qualifications & Experience
Degree in Communications, Journalism, Public Relations or a related discipline.
Minimum 6 to 8 years of experience in communications or media relations.
Demonstrated track record in media relations, content development and digital communications.
Strong ability to adapt tone and style for different audiences and channels.
Experience in crisis communications management is preferred.
Strong project management and stakeholder engagement skills.
Experience in a non-profit, healthcare or social service organisation will be an added advantage.
Work Location:
Blk 139 Potong Pasir Avenue 3, #*************, Singapore 350139
To apply, please email to *************
Kindly be informed that only shortlisted candidates will be notified.
The Singapore Association for Mental Health (SAMH)
was established in 1968 as the first community mental health agency in Singapore with the aim of providing quality community care and rehabilitative services to persons with mental health conditions.
It is a non-profit, voluntary welfare organisation seeking to promote mental health in the community and improve the rehabilitation and reintegration of persons with mental illness.
Today, SAMH operates nine centres in Singapore, and has a comprehensive range of services.
Programmes and Services
Activity Hub @ Pelangi Village
Group Homes
Mobile Support Team
Oasis Day Centre
Insight Centre
Creative Hub
YouthReach
Creative Mindset
Creative SAY!
MINDSET Learning Hub
Counselling (Helpline & Appointments)
Community Mental Health Education
Volunteer Programme
Support Services
Caregiver Support
Peer Support
We welcome passionate and dedicated professionals who share our belief in enhancing Mental Wellness for All in the community. Together, we can make a meaningful difference to those in recovery and to increase the mental resilience of our society.
Be part of the Singapore Association for Mental Health (SAMH) family!
To develop and execute SAMH's communications and media strategy, building the organisation's public profile, advancing mental health awareness and managing SAMH's relationships with media, stakeholders and the public across all channels.
Job Responsibilities
A). Communications Strategy & Content
Develop and implement SAMH's annual communications plan in alignment with organisational priorities and the Cluster Head, Engagement's strategic direction.
Lead the development of compelling content across all communications channels, including press releases, feature articles, op-eds, speeches, annual reports and digital content.
Ensure all external communications are on-brand, accurate and consistent in tone and messaging.
Maintain and periodically refresh SAMH’s corporate templates (decks, letterheads, and collaterals) to ensure brand consistency across all touchpoints.
Develop and maintain SAMH's messaging frameworks on key mental health topics, service offerings and advocacy positions.
Collaborate with the Head of Data, Impact Research, Advocacy & Education to translate research findings and outcome data into accessible public communications.
B). Media Relations
Serve as SAMH's primary media relations contact, managing incoming media enquiries and proactively pitching stories across mainstream, trade and digital media networks to drive broad coverage across all tiers.
Develop and maintain strong relationships with journalists, editors, and media organisations covering health, social services and community affairs
Prepare media spokespeople for interviews, including providing talking points, briefing materials and media training.
Monitor media coverage of SAMH and the broader mental health landscape and provide regular media monitoring reports and timely alerts on sector developments and policy shifts to senior leadership.
Manage SAMH's crisis communications response and timely management of sensitive media situations.
C). Digital & Social Media
Oversee SAMH's digital communications channels, including the website social media platforms and e-newsletters.
Develop and implement SAMH's social media strategy, growing SAMH's digital following and engagement with target audiences.
Ensure SAMH's website is current, user-friendly and accurately reflects the organisation's services and impact.
Monitor digital analytics and use data insights to continuously improve SAMH's digital communications effectiveness.
D). Public Education & Campaigns
Lead the development and delivery of public mental health education campaigns, including World Mental Health Day and other national and international advocacy moments partnering with the Head of Volunteer Management & Events for event logistics and execution.
Develop campaign content, messaging and materials in collaboration with Marketing team and the Head of Data, Impact Research, Advocacy & Education.
Evaluate the reach and effectiveness of public education campaigns and report outcomes to senior leadership.
E). Team Leadership & Administration
Supervise and develop Communications & Media team member, providing guidance, feedback and professional development support.
Manage external agencies, freelancers and production vendors as required.
Manage the Comms enquiry inbox ensuring timely responses, proper triaging and high-quality stakeholder engagement.
Manage communications budget and ensure cost-effective use of resources.
Maintain a centralised repository of records and brand assets to ensure version control and institutional memory.
Qualifications & Experience
Degree in Communications, Journalism, Public Relations or a related discipline.
Minimum 6 to 8 years of experience in communications or media relations.
Demonstrated track record in media relations, content development and digital communications.
Strong ability to adapt tone and style for different audiences and channels.
Experience in crisis communications management is preferred.
Strong project management and stakeholder engagement skills.
Experience in a non-profit, healthcare or social service organisation will be an added advantage.
Work Location:
Blk 139 Potong Pasir Avenue 3, #*************, Singapore 350139
To apply, please email to *************
Kindly be informed that only shortlisted candidates will be notified.
The Singapore Association for Mental Health (SAMH)
was established in 1968 as the first community mental health agency in Singapore with the aim of providing quality community care and rehabilitative services to persons with mental health conditions.
It is a non-profit, voluntary welfare organisation seeking to promote mental health in the community and improve the rehabilitation and reintegration of persons with mental illness.
Today, SAMH operates nine centres in Singapore, and has a comprehensive range of services.
Programmes and Services
Activity Hub @ Pelangi Village
Group Homes
Mobile Support Team
Oasis Day Centre
Insight Centre
Creative Hub
YouthReach
Creative Mindset
Creative SAY!
MINDSET Learning Hub
Counselling (Helpline & Appointments)
Community Mental Health Education
Volunteer Programme
Support Services
Caregiver Support
Peer Support
We welcome passionate and dedicated professionals who share our belief in enhancing Mental Wellness for All in the community. Together, we can make a meaningful difference to those in recovery and to increase the mental resilience of our society.
Be part of the Singapore Association for Mental Health (SAMH) family!
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