Key Responsibilities:
- Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.
- Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.
- Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.
- Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.
- Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.
- Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions
- Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms
- Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions
- Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.
- Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.
- Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.
- Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.
- Ensure architectural decisions support resilience, performance, security, compliance and future business growth.
- Act as a trusted advisor to senior leadership and provide executive-level recommendations on technology investments, risks, opportunities and transformation initiatives
Skills:
Marketing Automation & Customer Engagement Platforms
Salesforce Marketing Cloud (SFMC)
Adobe Campaign Classic / Standard
Adobe Journey Optimizer
Braze
Pega Customer Decision Hub
SAS Customer Intelligence
Unica
Oracle Responsys
Data, Analytics & Personalization
Adobe Experience Platform (AEP)
Customer Data Platforms (CDP)
Adobe Analytics
Google Analytics 360
Customer 360 architectures
Real-time Customer Profiles
AI-driven personalization and recommendation engines
Enterprise Architecture & Integration
TOGAF and Enterprise Architecture methodologies
Cloud Architecture (AWS, Azure, GCP)
API and Event-Driven Architectures
Data Lake and Data Mesh architectures
Microservices and Integration Platforms
Security, Data Governance and Privacy-by-Design principles
Location: Raffles Place