Business Development & Lead Generation
- Identify and develop new business opportunities within the event, marketing, corporate and brand activation space.
- Proactively source potential clients through networking, referrals, LinkedIn, industry events, cold outreach and existing contacts.
- Build and maintain a healthy sales pipeline and regularly follow up with prospects.
- Research market trends, competitors and potential industries or clients for business opportunities.
- Develop new client segments, partnerships and revenue opportunities for Qlic.
Client Relationship Management
- Build strong and long-term relationships with existing and potential clients.
- Understand clients' business objectives, event requirements, budgets and expectations.
- Conduct client meetings, site visits, presentations and business discussions professionally.
- Maintain regular communication with clients throughout the sales process.
- Identify opportunities for repeat business, upselling and cross-selling.
Proposal, Pitching & Sales
- Develop event proposals, quotations, presentations, pitch decks and business proposals together with the relevant internal teams.
- Present and pitch event concepts, marketing solutions and proposed event strategies to clients.
- Develop commercially viable event solutions based on client requirements and budget.
- Lead negotiations on pricing, scope, deliverables and commercial terms.
- Follow through the sales process from initial enquiry to proposal, negotiation and closing.
- Achieve agreed business development, sales and revenue targets.
Event Project Handover
- Work closely with the Event Operations team after a project is confirmed to ensure a smooth handover.
- Clearly communicate client requirements, agreed scope, budget, timelines and deliverables to the project team.
- Remain involved during project execution when necessary to support client relationships and resolve commercial matters.
Reporting & Business Growth
- Maintain accurate records of leads, prospects, opportunities, quotations and sales progress.
- Prepare regular business development and sales pipeline reports.
- Monitor conversion rates, project profitability and business development performance.
- Provide feedback and recommendations to management on market opportunities and client needs.