- Kuala Lumpur Federal Territory Malaysia
Publicis Groupe Malaysia Hiring! Full Time Associate Strategy Director in Federal Territory - Ricebowl
Associate Strategy Director
Publicis Groupe Malaysia
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Company Description
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.
We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy – someone who champions a modern approach to connected brand experiences; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.
While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.
Sound like you? Read on.
Overview
What you’ll do:
As Associate Strategy Director, you will shape connected customer strategies and experiences across paid, owned and earned touchpoints.
Combining consumer understanding, channel expertise and data-informed thinking, you will help clients solve business challenges and create connected experiences that drive measurable growth.
We welcome strategists from integrated strategy, media, customer experience, customer engagement or data-led strategy backgrounds.
Responsibilities
Day-to-day, your role will include:
This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are:
Skills And Experience Required
Digitas is an equal opportunity employer.
Additional Information
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit: *************
We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.
We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy – someone who champions a modern approach to connected brand experiences; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world.
While our Creative Strategy team inspires and refines the voice of a brand, the Connections Strategy team ultimately defines its expression – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.
Sound like you? Read on.
Overview
What you’ll do:
As Associate Strategy Director, you will shape connected customer strategies and experiences across paid, owned and earned touchpoints.
Combining consumer understanding, channel expertise and data-informed thinking, you will help clients solve business challenges and create connected experiences that drive measurable growth.
We welcome strategists from integrated strategy, media, customer experience, customer engagement or data-led strategy backgrounds.
Responsibilities
Day-to-day, your role will include:
- Lead the development of connected customer and experience strategies, aligning consumer needs with measurable business outcomes.
- Design end-to-end customer journeys across acquisition, engagement, conversion, retention and loyalty, identifying opportunities across paid, owned and earned channels.
- Translate consumer, behavioural, media and first-party data into actionable insights that inform audience strategy, communications, experiences and business decisions.
- Partner with media, creative, data, technology, analytics and operations teams to align audiences, channel roles, experience requirements and measurement.
- Advise clients on how CRM, loyalty, personalisation, data and marketing technology can strengthen their wider customer engagement ecosystem.
- Lead strategic workshops and present recommendations to senior stakeholders, building alignment and influencing decision-making.
- Apply emerging developments in consumer behaviour, AI, data, technology and privacy to improve connected strategies and client outcomes.
- Mentor and develop strategists while strengthening Connected Solutions frameworks, methodologies and best practices across the agency.
This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are:
Skills And Experience Required
- Connected strategy and journey planning: Experience developing customer strategies and journeys across paid, owned and earned touchpoints, including media, social, CRM and commerce.
- Strategic thinking: Ability to define business and customer challenges, identify opportunities and translate them into clear, actionable strategic recommendations.
- Data interpretation: Ability to use consumer, behavioural, media and first-party data to uncover insights and inform audiences, journeys and experiences.
- Presentation and storytelling: Strong presentation and communication skills, with the ability to explain complex thinking in a clear, compelling and persuasive way.
- Client management: Confidence in leading client conversations, presenting to senior stakeholders, managing feedback and building alignment around strategic recommendations.
- Cross-functional collaboration: Ability to work effectively with media, creative, data, technology, analytics and operations teams to deliver connected solutions.
- Customer and industry awareness: Strong understanding of evolving customer behaviours, cultural shifts, channels and emerging technologies.
- Leadership and coaching: Experience guiding junior strategists, developing talent and bringing different teams together around a shared direction.
- Organisation and adaptability: Strong organisational and time-management skills, with the ability to manage multiple priorities and adapt in a fast-moving environment.
- Working knowledge of advertising and marketing technology, including platforms such as Salesforce, CDPs, Adobe, SAP or equivalent.
- Experience in automotive, financial services, FMCG/F&B or healthcare/nutrition.
Digitas is an equal opportunity employer.
Additional Information
- Generous leave entitlements, including birthday leave, rest day and family care leave.
- Office closure for World Mental Health Day 10th October.
- Additional Company closure for all 4 major festive Celebrations
- Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
- Life and personal accident insurance and group hospitalization and surgery.
- A hybrid working schedule and with Friday disconnects.
- Rest Relax & Recharge - office closure last week of December every year.
- Phone Allowance
Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit: *************
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