- Hong Kong Hong Kong
Elite Concepts (Hong Kong) Limited Hiring! Full Time Social Media Executive in Hong Kong - Ricebowl
Share
Save
Working Location
Job Description
Responsibilities
ELITE CONCEPTS is one of Asia's leading hospitality groups. Today the company has operations in Hong Kong, Shanghai, Beijing and Taipei. To plan and develop our people element to complement our growth, we are now looking for talents to join our team as Social Media Executive .
Job Summary
Social Media Executive serves as the voice of our brands (Avalon, Take Five and Migas) online, responsible for crafting engaging content, driving foot traffic, and managing our reputation across all digital platforms. The ideal candidate needs to be highly creative and proactive, and will be based at Central H Queen’s where the restaurants are located.
Key Responsibilities
1. Strategy Development
Formulate and execute comprehensive social media platform strategies that align with business objectives.
2. Content Creation & Management
Generate high-quality, engaging and on-brand visual and written content (photos, reels, stories, copy) tailored for 3 distinct outlets - Avalon, Take Five, and Migas, each with their distinctive concepts.
Plan and maintain a consistent content calendar aligned with each venue’s promotional schedule and brand personality.
Capture behind-the-scenes (B2S), food and drink imagery, and event highlights in real-time. Stay on-site during certain events to create live, up-to-date content that resonates with audiences.
3. Promotions & Campaigns
Collaborate closely with Outlet Managers to conceptualize and execute marketing campaigns, deals, and promotions, ensuring cohesive and integrated marketing efforts across all channels to attract new customers and strengthen customer retention.
Partner with SME team to cross-promote venues via their social media channels and broader networks.
4. Public Relations
Collaborate with our internal team to prepare and distribute press releases when required.
Coordinate and host KOL (Key Opinion Leader) & Media tastings, ensuring maximum online exposure for our outlets.
5. Platform Management & Monitoring
Manage, monitor, and update all social and review platforms including Instagram, Facebook, OpenRice, BistroChat, and Google Business Profile.
Respond to reviews, update menus, manage reservations, and liaise with platform support teams.
Oversee promotional activities across platforms.
Track online sentiment and monitor competitor activity, providing regular performance reports.
Work Requirements
Social Media Savvy : Up to date with the latest trends, filters and are able to generate content that is best suited for our brands.
Hospitality-driven : Interested in the hospitality industry (F&B, Music, Nightlife) and is updated with new trends and openings both in Hong Kong and international markets.
Creative Eye : Skilled in photography/videography and basic editing skills (Canva, CapCut, Adobe Photoshop).
Multitasker : Capable of managing multiple brands/projects simultaneously without missing deadlines.
Team Player : Comfortable working with with different teams (outlet staff, kitchen teams, external agencies, and management).
Flexible : Willing to work flexible hours, including evenings or weekends during special events/promotions.
Qualifications
Portfolio of past work/content creation is a plus.
Excellent written communication skills – Bilingual.
Familiarity with Meta Business Suite is advantageous.
We offer competitive compensation and benefits packages in line with the market rate to the right candidate. All information received will be used for recruitment purposes only.
CONTACT DETAILS
Interested parties please send your full resume, salary expectation and availability via “Quick Apply”.
Full-time
Job Summary
Social Media Executive serves as the voice of our brands (Avalon, Take Five and Migas) online, responsible for crafting engaging content, driving foot traffic, and managing our reputation across all digital platforms. The ideal candidate needs to be highly creative and proactive, and will be based at Central H Queen’s where the restaurants are located.
Key Responsibilities
1. Strategy Development
Formulate and execute comprehensive social media platform strategies that align with business objectives.
2. Content Creation & Management
Generate high-quality, engaging and on-brand visual and written content (photos, reels, stories, copy) tailored for 3 distinct outlets - Avalon, Take Five, and Migas, each with their distinctive concepts.
Plan and maintain a consistent content calendar aligned with each venue’s promotional schedule and brand personality.
Capture behind-the-scenes (B2S), food and drink imagery, and event highlights in real-time. Stay on-site during certain events to create live, up-to-date content that resonates with audiences.
3. Promotions & Campaigns
Collaborate closely with Outlet Managers to conceptualize and execute marketing campaigns, deals, and promotions, ensuring cohesive and integrated marketing efforts across all channels to attract new customers and strengthen customer retention.
Partner with SME team to cross-promote venues via their social media channels and broader networks.
4. Public Relations
Collaborate with our internal team to prepare and distribute press releases when required.
Coordinate and host KOL (Key Opinion Leader) & Media tastings, ensuring maximum online exposure for our outlets.
5. Platform Management & Monitoring
Manage, monitor, and update all social and review platforms including Instagram, Facebook, OpenRice, BistroChat, and Google Business Profile.
Respond to reviews, update menus, manage reservations, and liaise with platform support teams.
Oversee promotional activities across platforms.
Track online sentiment and monitor competitor activity, providing regular performance reports.
Work Requirements
Social Media Savvy : Up to date with the latest trends, filters and are able to generate content that is best suited for our brands.
Hospitality-driven : Interested in the hospitality industry (F&B, Music, Nightlife) and is updated with new trends and openings both in Hong Kong and international markets.
Creative Eye : Skilled in photography/videography and basic editing skills (Canva, CapCut, Adobe Photoshop).
Multitasker : Capable of managing multiple brands/projects simultaneously without missing deadlines.
Team Player : Comfortable working with with different teams (outlet staff, kitchen teams, external agencies, and management).
Flexible : Willing to work flexible hours, including evenings or weekends during special events/promotions.
Qualifications
Portfolio of past work/content creation is a plus.
Excellent written communication skills – Bilingual.
Familiarity with Meta Business Suite is advantageous.
We offer competitive compensation and benefits packages in line with the market rate to the right candidate. All information received will be used for recruitment purposes only.
CONTACT DETAILS
Interested parties please send your full resume, salary expectation and availability via “Quick Apply”.
Full-time
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.
Learn More