About Innovate 360
Innovate 360 is a Singapore-based food innovation and business platform with activities across food manufacturing, distribution, retail and innovation.
We are looking for a hands-on Sales Executive to grow Innovate 360’s B2B sales primarily within Singapore. The role involves managing existing accounts, developing new customers, sales forecasting, coordinating customer orders and ensuring timely collection of payments.
Our product portfolio includes food ingredients and consumer products such as sugar, rock sugar, flour and Jewel Rock Sugar products.
Key ResponsibilitiesB2B Sales & Account Management
- Manage and grow relationships with existing B2B customers, including food manufacturers, bakeries, F&B businesses, wholesalers, distributors and other trade customers.
- Conduct regular customer visits to understand requirements, maintain relationships and identify opportunities to grow sales.
- Develop new business from existing customers through additional products, higher volumes and new opportunities.
- Prepare quotations, negotiate commercial terms within approved guidelines and follow up closely to secure orders.
- Arrange product samples and follow up on customer trials and enquiries.
- Achieve assigned sales, gross profit and account development targets.
New Business Development
- Actively identify and prospect new customers through calls, referrals, market visits and other sales activities.
- Arrange meetings, product presentations and sampling with prospective customers.
- Follow up consistently on leads and quotations to convert opportunities into sales.
- Build and maintain a healthy pipeline of new business opportunities.
- Identify new customer segments and sales opportunities within the Singapore market.
Sales Forecasting & Planning
- Prepare and maintain monthly sales forecasts by customer and product.
- Monitor actual sales against forecast and highlight potential shortfalls or opportunities.
- Provide regular updates on sales pipeline, expected orders and customer requirements.
- Work closely with management, operations and purchasing teams on expected demand and stock requirements.
- Provide feedback on market conditions, customer demand, competitor activity and pricing.
Orders & Stock Coordination
- Follow through on customer orders from confirmation through to delivery.
- Coordinate closely with operations, warehouse and delivery teams to ensure orders are fulfilled accurately and on time.
- Communicate upcoming customer requirements and expected order volumes to the relevant teams.
- Monitor stock availability for key customers and products.
- Assist with stock checks and other sales-related coordination when required.
Credit & Collection
- Monitor customer payment status and outstanding invoices.
- Follow up actively with customers to ensure payments are collected within agreed credit terms.
- Maintain good customer relationships while ensuring proper payment discipline.
- Escalate overdue accounts and collection issues promptly where required.
- Take ownership of the full sales cycle, from prospecting and account development to order fulfilment and timely payment collection.
Other Sales Activities
- Support supermarket and retail accounts where required.
- Support e-commerce sales and promotions for the company’s consumer products.
- Participate in trade fairs, exhibitions, product sampling, roadshows and occasional pop-ups.
- Support new product launches and other sales initiatives as required.
Requirements
- Diploma or equivalent qualification, preferably in Business, Sales, Marketing or a related discipline.
- Preferably 1–3 years of B2B sales experience.
- Experience in food ingredients, FMCG, food manufacturing, wholesale or distribution would be an advantage.
- Able to communicate effectively in English and Mandarin to engage with customers and business partners.
- Comfortable with prospecting, cold calling and regular customer visits.
- Strong communication, negotiation and relationship management skills.
- Able to prepare sales forecasts and manage an active sales pipeline.
- Commercially minded and conscious of margins, pricing and profitability.
- Disciplined in following up on orders and payment collection.
- Self-motivated, organised and able to work independently.
- Comfortable working in a hands-on and fast-moving business environment.
- Willing to support occasional weekend exhibitions, pop-ups or promotional activities when required.
- Class 3 driving licence would be an advantage.
Compensation
- Performance incentive: Up to 2 months’ salary, based on sales growth, gross profit, new business development, account performance and collections.
- Transport: Business transport reimbursement or allowance provided for customer visits.
- Other benefits in accordance with company policy.
What We Are Looking For
We are looking for someone who enjoys being out in the market, meeting customers and developing business.
This is primarily a B2B sales role, and the successful candidate should be comfortable managing long-standing customer accounts while actively finding new business. The person should be able to understand customer requirements, provide quotations and samples, forecast sales, coordinate orders, monitor stock requirements and follow through until payment is collected.
We value someone who takes ownership, builds strong customer relationships and is motivated to grow both sales and profitability.
Pay: $3,000.00 - $4,000.00 per month
Benefits:
- Flexible schedule
- Free parking
Work Location: Hybrid remote in Singapore 619860