Pixalink Hiring! Full Time Marketing Manager in Federal Territory - Ricebowl

Marketing Manager (Growth & Marketing Operations)

Employment Type: Full-time

Work Arrangement: On-site

Location: Wilayah Persekutuan Kuala Lumpur

Experience Required: Minimum 3–4 years

Company Description

Pixalink is a MarTech and software company focused on helping small and medium-sized enterprises acquire, engage, and retain customers.

Our cloud-based Customer Acquisition System combines WhatsApp automation, loyalty programs, referral solutions, reservations, and marketing tools to help businesses build stronger customer relationships and generate sustainable sales growth.

At Pixalink, you will work with modern marketing technologies and contribute directly to how SMEs improve customer acquisition, retention, and engagement.

Role Description

We are looking for a creative, analytical, and hands-on Marketing Manager (Growth & Marketing Operations) to lead Pixalink’s marketing strategy and execution.

This is an individual-contributor role for someone who can independently plan campaigns, manage advertising, develop compelling video content, coordinate marketing activities, and evaluate performance through clear data and ROI reporting.

The successful candidate must understand B2B marketing and have experience working in a software, SaaS, MarTech, technology, or closely related business. You will collaborate with the sales and product teams while managing external agencies, freelancers, and vendors when required.

Key ResponsibilitiesMarketing Strategy and Planning

• Develop and execute integrated B2B marketing strategies that support Pixalink’s customer acquisition, revenue, and brand objectives.
• Prepare quarterly and annual marketing plans covering campaigns, channels, budgets, timelines, target audiences, and expected outcomes.
• Translate company and sales objectives into practical marketing campaigns and measurable performance targets.
• Identify market opportunities, customer segments, suitable channels, and campaign ideas based on research and business priorities.
• Maintain a structured marketing calendar and independently manage multiple campaigns and deadlines.

Performance Marketing and Advertising

• Plan, launch, monitor, and improve paid advertising campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and other relevant channels.
• Manage campaign targeting, budgets, creative testing, lead generation, conversion tracking, and ongoing optimization.
• Monitor key metrics such as cost per lead, customer acquisition cost, conversion rate, return on advertising spend, pipeline contribution, and marketing ROI.
• Evaluate channel performance and recommend where the company should increase, reduce, or redirect its marketing investment.
• Coordinate landing pages, campaign offers, lead-capture processes, and follow-up activities with the sales and product teams.

Video and Content Marketing

• Develop creative video concepts, scripts, storyboards, content angles, and campaign messages for B2B and SME audiences.
• Produce or coordinate short-form videos, product demonstrations, educational content, customer stories, advertisements, and social media content.
• Present confidently on camera when required or effectively direct internal and external talent.
• Adapt content for different platforms, audience segments, and stages of the customer journey.
• Maintain a consistent content calendar and ensure that all materials follow Pixalink’s brand positioning and messaging.
• Coordinate designers, videographers, editors, agencies, and freelancers when additional production support is required.

Reporting and Marketing Investment

• Prepare complete weekly, monthly, quarterly, and campaign-level marketing reports.
• Clearly report marketing expenditure, results, ROI, lessons learned, and recommended next actions.
• Develop marketing investment proposals that explain the budget required, expected returns, measurement methods, assumptions, and potential risks.
• Build clear dashboards or reporting systems that connect marketing activities with leads, sales opportunities, customer acquisition, and revenue.
• Present performance findings and recommendations clearly to management and relevant stakeholders.
• Use data to improve future campaigns, content, channel selection, and budget allocation.

Brand, Market, and Cross-Functional Collaboration

• Conduct competitor, industry, customer, and market research to identify trends, gaps, and growth opportunities.
• Work closely with the sales team to understand lead quality, customer objections, conversion performance, and market feedback.
• Collaborate with the product team to understand software features and translate technical capabilities into clear customer benefits.
• Ensure consistent brand messaging across advertisements, videos, social media, websites, sales materials, events, and offline campaigns.
• Manage relationships with external agencies, media partners, vendors, creators, and freelancers where necessary.
• Support product launches, events, partnerships, customer-retention initiatives, and other business growth activities.

Required Qualifications and Experience

• Minimum 3–4 years of relevant marketing experience.
• Proven marketing experience within a software, SaaS, MarTech, technology, digital solutions, or closely related company.
• Demonstrated experience marketing products or services to B2B customers, preferably SMEs.
• Strong experience in marketing strategy, campaign planning, paid advertising, lead generation, and budget management.
• Practical experience managing digital advertising platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, or similar platforms.
• Strong video-content marketing capabilities, including concept development, scriptwriting, production coordination, and platform-specific content planning.
• Ability to produce complete performance reports covering marketing expenditure, campaign results, ROI, and investment recommendations.
• Good understanding of marketing analytics, attribution, conversion tracking, customer acquisition cost, return on advertising spend, and marketing ROI.
• Strong copywriting and communication skills, with the ability to explain software solutions in clear, customer-friendly language.
• Excellent organizational and project-management skills, with the ability to work independently and manage multiple priorities.
• Creative mindset supported by commercial awareness and data-based decision-making.
• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field, or equivalent practical experience.

Preferred Qualifications

• Experience marketing customer loyalty, CRM, WhatsApp automation, marketing automation, AI-driven tools, or customer-engagement solutions.
• Experience working closely with B2B sales teams and supporting lead nurturing or sales-pipeline development.
• Familiarity with Google Analytics, Google Tag Manager, CRM platforms, marketing automation tools, and reporting dashboards.
• Basic knowledge of SEO, email marketing, landing-page optimization, and conversion-rate optimization.
• Experience managing agencies, freelancers, videographers, designers, or other creative partners.
• Comfortable appearing in marketing videos or directing others during video production.

What Success Looks Like

The successful candidate will:

• Establish a structured and measurable marketing plan.
• Generate qualified B2B leads that support Pixalink’s sales pipeline.
• Improve advertising efficiency and campaign conversion performance.
• Produce consistent, engaging video and content campaigns.
• Provide management with clear reports on spending, performance, ROI, and recommended investments.
• Strengthen Pixalink’s market positioning among SMEs.
• Build an effective working relationship between marketing, sales, and product teams.

Ideal Candidate

You are both a strategist and an executor. You can develop a marketing plan, launch the campaigns, create the content, review the data, and explain what the company should do next.

• You combine creativity with commercial discipline, understand how to market software to business customers, and take ownership of marketing results—not only activities.