Key Responsibilities
Manage app acquisition campaigns across Google App Campaigns, Meta, Apple Search Ads, mobile DSPs and other app-first channels.
Optimise campaigns towards high-quality customer actions, including registration, KYC completion, deposits, first trades, retention and lifetime value.
Own app attribution and measurement across iOS and Android using platforms such as AppsFlyer or Adjust.
Develop effective approaches to SKAN, ASO, ASA and privacy-led measurement.
Test new channels, audiences, creatives and optimisation models with clear performance targets.
Improve the customer journey from app installation through activation and ongoing engagement.
Manage budgets and external media partners based on customer quality, acquisition cost and commercial returns.
Work closely with Product, Data, CRM and Engineering teams to improve app performance and measurement.
Interested applicants pls reach out to *************