- Kuala Lumpur Federal Territory Malaysia
Working Location
Job Description
Responsibilities
About the Company
The Mission
You will have the budget, autonomy, and mandate to build a modern, high-velocity growth machine. From audience research and AI-driven creative testing to conversion rate optimization (CRO) and attribution, you will dictate what we target, where we spend, and how we scale.
Your Playbook (What You’ll Do)
Command the Paid Acquisition Engine: Own and scale campaigns across Google Ads (primary), LinkedIn, Meta, and X. You will manage bidding, budgets, and targeting based on hard business outcomes (CAC, ROAS, Pipeline) rather than vanity metrics.
Pioneer AI-Driven Creative Testing: Move beyond static creatives. You will leverage AI tools for audience research, copywriting, and rapid creative generation to build high-volume testing systems that find winning angles faster.
Engineer the Full Funnel: Own the entire journey from the first ad click to a qualified lead. You will build and relentlessly A/B test landing pages, offers, and conversion flows to plug leaks and drive high-intent B2B opportunities.
Master the Metrics: Build airtight attribution models. You will translate complex performance data into clear, actionable reporting that guides how we allocate our marketing budget.
Scout & Scale New Channels: Continuously hunt for new acquisition channels, niche communities, and distribution partnerships across the Web3 and AI landscapes to uncover untapped growth loops.
Your DNA (Who You Are)
The Experience: 3–6 years of hands-on experience in performance or growth marketing, ideally within B2B SaaS, Fintech, Web3, or professional services.
The Non-Negotiable: You are a master at Google Ads. You have managed meaningful budgets and can navigate complex B2B search intent.
The AI Edge: You don't just talk about AI; you actively use tools to accelerate your workflows in research, copy, and campaign optimization.
The Operator Mindset: You are highly analytical, comfortable working independently, and prefer to build a growth system from the ground up rather than maintaining an existing one.
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