Responsibilities:
Lead and oversee the development of creative concepts and visual designs across various platforms, including print, digital, social media, and marketing campaigns.
Develop and execute creative strategies that align with the organization's brand identity, marketing objectives, and business goals.
Manage the design and production of marketing collateral, including brochures, flyers, posters, banners, advertisements, product packaging, and other promotional materials.
Lead the creation of engaging graphics, illustrations, icons, and infographics for websites, social media platforms, and other digital channels.
Collaborate closely with cross-functional teams, including Marketing, Communications, and Product Development, to understand business requirements and translate them into effective creative solutions.
Oversee brand consistency across all creative outputs, ensuring adherence to brand guidelines and maintaining a cohesive visual identity across relevant brands and touchpoints.
Manage and prioritize multiple design projects, ensuring timely delivery, quality standards, and alignment with business priorities.
Review, provide feedback on, and approve design concepts and final artwork, ensuring creative quality and accuracy before production or publication.
Present creative concepts and design recommendations to stakeholders, incorporating feedback while providing professional design direction and recommendations.
Guide, mentor, and provide creative direction to junior designers or external creative partners, where applicable, to support the development of design capabilities and quality.
Research industry trends, design innovations, and consumer preferences to introduce fresh creative ideas and enhance the effectiveness of visual communications.
Manage relationships with printers, vendors, and external creative partners to ensure design specifications, production quality, and project timelines are met.
Monitor design workflows and identify opportunities to improve creative processes, efficiency, and consistency across projects.
Requirements:
Degree / Diploma in Graphic Design, Visual Communications, Marketing, or a related discipline.
Minimum 4 - 6 years of relevant experience in graphic design, preferably within the F&B, hospitality, retail, or luxury industry.
Proven experience in managing end-to-end design projects, from conceptualization to final production, across print and digital platforms.
Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
Strong creative thinking and the ability to translate marketing objectives and business requirements into compelling visual concepts.
Demonstrated ability to manage multiple projects, prioritize workloads, and deliver high-quality work within established timelines.
Strong understanding of branding, visual identity, typography, layout, and design principles.
Excellent communication, presentation, and stakeholder management skills, with the ability to articulate creative concepts and provide professional design recommendations.
Strong attention to detail, problem-solving skills, and a proactive approach to managing design projects.
Experience in mentoring junior designers or coordinating with external creative partners is an advantage.
Ability to work independently, take ownership of creative projects, and collaborate effectively with cross-functional teams.
Shake Shack is a modern day "roadside" burger stand serving deliciously classic burgers, fries, hot dogs, frozen custard, beer, wine, and more. With our fresh, simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. Our unique and inspiring culture invites and nurtures motivated people who aspire to be our future leaders.