MyBurgerLab Hiring! Full Time Marketing - Sales Manager in Selangor, Earn up to MYR 8,000 - Ricebowl

Job Overview

We are seeking a strategic and driven Marketing & Sales Manager to lead and oversee marketing efforts across multiple brands under the Kitchen Chemistry group - currently focussing on myBurgerLab (mBL). This role is responsible for managing diverse marketing functions, from social media and public relations to loyalty, customer service recovery, and on-ground sales initiatives. The Marketing & Sales Manager will lead a growing team of marketing professionals across brands and will be expected to guide brand strategy, deliver measurable results, and scale marketing efforts as more brands are integrated under the group.

Roles & Responsibilities

Multi-Brand Oversight & Leadership

• Oversee and guide brand marketing team.
• Ensure each brand’s marketing execution aligns with its voice, goals, and broader group strategies. Foster collaboration and synergy across brand teams while respecting individual brand identities.

Social Media & Digital Strategy

• Oversee planning, execution, and optimization of social media content across all platforms for all assigned brands.
• Analyze social media performance and develop cross-brand engagement strategies.

Public Relations & On-Ground Activities

• Manage group-level and brand-level public relations initiatives.
• Plan, coordinate, and support on-ground activations, launches, and campaigns to enhance brand visibility.

Customer Service & Recovery

• Design and implement cross-brand service recovery frameworks.
• Support teams in managing sensitive customer situations with brand-appropriate solutions and tone.

Sales & Campaign Strategy

• Develop and execute strategic marketing and sales plans tailored to each brand’s objectives.
• Monitor market trends and performance to identify growth opportunities across different customer segments.

Team Development & Collaboration

• Lead, mentor, and manage the performance of brand marketing teams.
• Provide coaching and learning opportunities to upskill teams and nurture future brand leads.
• Facilitate smooth communication between brand marketers and key stakeholders (Ops, Product, Finance).

Collaborations & Partnerships

• Identify, negotiate, and activate collaborations that support group and brand goals.
• Manage ongoing partner relationships to ensure value creation and brand alignment.

Loyalty & Customer Lifecycle

• Oversee the design and execution of loyalty initiatives across brands.
• Guide CRM strategies and loyalty marketing to improve customer lifetime value and engagement.

Advertising & Promotions

• Plan and manage group-wide and brand-specific advertising efforts.
• Ensure budget is optimized for impact across traditional, digital, and performance channels.

Job Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications or equivalent.
• Minimum 5 years of experience in a marketing or sales leadership role, preferably with multi-brand or cross-industry exposure.
• Proven ability to manage digital marketing, branding, loyalty, and PR in both hands-on and strategic capacities.

Skills & Competencies

• Strong leadership, people management, and cross-functional collaboration skills.
• Strategic thinker with a results-driven mindset.
• Data-savvy with proficiency in analytics tools and CRM systems.
• Strong communication and stakeholder management skills.
• Comfortable managing multiple projects and timelines simultaneously.

Personal Attributes

• Agile and adaptable in a fast-paced, ever-evolving environment.
• Brand-oriented and customer-focused.
• Hands-on, proactive, and solutions-driven.
• Passionate about food, brand-building, and growing with a purpose.

Job Types: Full-time, Fresh graduate

Pay: RM7,000.00 - RM8,000.00 per month

Benefits:

• Health insurance

Work Location: In person