VTALENT BUSINESS SDN BHD Hiring! Full Time Consumer Insight Specialist (Mandarin Speaker) in Selangor, Earn up to MYR 6,000 - Ricebowl

Key Responsibilities

1.Front-line Consumer Research (Core Focus)

• Conduct one-to-one in-depth interviews with real consumers at:
• Telco operator stores
• Key account (KA) retail chains
• Offline e-commerce experience points
• Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments
• Understand purchase motivations, key pain points, feature trade-offs, and price expectations
• Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations

2.Qualitative Research Design & Execution

• Participate in or independently design interview guides and qualitative research frameworks
• Execute qualitative research projects such as focus groups and in-depth interviews
• Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers

3. Insight Analysis & Reporting

• Organize and synthesize interview findings into meaningful insights, including:
• Consumer segmentation and personas
• Price-tier demand differences
• Core purchase drivers
• Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions

4. Cross-Functional Collaboration

• Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies

Translate consumer feedback into clear, user-centric language to support internal understanding and alignment

Requirements:

Bachelor's degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields
1–2 years of relevant experience in consumer research, user research, or market research
Experience in conducting offline / face-to-face interviews is a strong advantage
Prior experience in the smartphone, consumer electronics, or related technology industry is a strong advantage
Able to communicate effectively in both English and Bahasa Malaysia with general consumers
Willing to travel frequently for store and market visits

Personality & Skill Fit

Outgoing and professional, with the confidence to engage comfortably with unfamiliar individuals
Demonstrates strong communication skills, with a genuine interest in listening and understanding underlying consumer needs
Possesses strong empathy and the ability to build rapport, enabling consumers to share honest and meaningful feedback
Willing to undertake fieldwork, frequent travel, and manage rejection with resilience and professionalism

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Professional development

Work Location: In person