Duties and Responsibilities :
1) Execute National & Local Store Marketing Campaigns
- Coordinate and execute promotions, product launches, seasonal campaigns, and store activations across assigned regions.
- Ensure campaigns are implemented on time and according to brand standards.
2) Monitor In-Store Marketing & POSM Deployment
- Manage installation and maintenance of marketing materials, POP displays, and campaign communication at store level.
- Conduct regular store audits to ensure compliance and execution quality.
3) Drive Local Store Sales Activation
- Identify opportunities for localized marketing initiatives, community engagement, and partnership activities to increase traffic and sales.
- Support grand openings, roadshows, sampling events, and customer engagement activities.
- Coordinate Cross-Functionally with Operations & Vendors
4) Work closely with Operations, Merchandising, Suppliers, and Agency partners to ensure smooth campaign execution.
- Manage vendor timelines, quotations, and execution quality.
5) Track Performance & Market Insights
- Gather field feedback, competitor activities, and customer insights.
- Prepare post-campaign reports and recommend improvements to enhance marketing effectiveness and ROI.
Role Requirements :
- Diploma or bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
- Two to five years of experience in retail, field or trade marketing, local store marketing, or event activation.
- Experience in FMCG, retail, QSR, F&B, or convenience stores is an advantage.
- Strong planning, coordination, communication, and stakeholder-management skills.
- Well-organised and able to manage multiple campaigns and deadlines.
- Proficient in Microsoft Excel and PowerPoint.
- Possess a valid driving licence and own transport.
- Willing to travel frequently nationwide, including outstation assignments.
Pay: Up to RM4,500.00 per month
Benefits:
- Cell phone reimbursement
- Professional development
Application Question(s):
- Do you possess a valid driving license and have access to your own car?
- Are you willing and able to travel frequently nationwide, including outstation assignments?
- Do you have at least two years of relevant marketing or activation experience?
- Do you have experience in FMCG, retail, QSR, F&B, or convenience-store environments?
- What is your expected monthly basic salary?
- How much notice are you required to give your current employer?
Work Location: In person