B2K Pet Singapore Hiring! Full Time Marketing Lead in North Region (Singapore) - Ricebowl

Marketing Lead (Content & Digital)Job Overview

We are looking for a Marketing Lead (Content & Digital) who can take ownership of our marketing calendar, content direction and digital campaign performance.

This is not purely a content-posting or coordination role. You should understand what captures audience attention, identify relevant social media and content trends, translate them into effective marketing ideas, and analyse whether campaigns are delivering results.

You will work closely with internal teams, designers and content creators to turn marketing ideas into effective campaigns across social media, EDM and other digital channels.

Key Responsibilities

• Develop and manage the monthly and quarterly marketing and content calendar.
• Plan campaigns around product launches, promotions, seasonal opportunities, events and business priorities.
• Develop suitable campaign themes, content angles and communication approaches for different target audiences.
• Monitor the effectiveness of Reels, videos, social media content, EDMs and other digital campaigns.
• Track and analyse relevant performance indicators, including reach, engagement, views, watch time, clicks and conversions where applicable.
• Analyse campaign performance, identify possible reasons for underperformance and recommend actionable solutions to improve results.
• Identify successful content and campaigns and recommend how they can be optimised, repeated or scaled.
• Monitor competitors, audience behaviour and market trends to identify new marketing and content opportunities.
• Continuously test and recommend new content approaches to improve audience engagement and campaign effectiveness.
• Stay updated on social media trends, viral content, Reels, short-form videos and emerging content formats, and identify which trends are relevant to our brand and audience.
• Develop creative concepts, hooks and content direction for Reels, videos and social media posts.
• Provide clear creative briefs and direction to content creators and designers.
• Review content before publishing to ensure it meets campaign objectives and brand direction.
• Take ownership of campaign execution by coordinating internal teams, designers and content creators, managing timelines and ensuring deliverables are completed as planned.
• Plan and coordinate EDM campaigns based on marketing and business objectives.

Requirement

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field.
• Preferably 2–3 years of relevant marketing experience, particularly in digital marketing, social media or content marketing.
• Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends.
• Experience planning and managing marketing and content calendars.
• Able to provide creative direction to content creators, rather than only coordinating schedules.
• Experience with EDM campaigns and digital marketing analytics.
• Comfortable analysing marketing performance and turning data into actionable recommendations.
• Able to identify why content or campaigns may not be performing and propose practical solutions.
• Strong project management, planning and coordination skills.
• Good written and verbal communication skills.
• Able to manage multiple campaigns, stakeholders and deadlines simultaneously.