The Director,
Digital Commerce – SEA
leads Crocs’ end-to-end digital business across Southeast Asia, spanning owned e-commerce (*************), marketplaces, and distributor-led digital channels. This role holds full P&L accountability for the SEA markets and is responsible for defining and executing growth strategies that drive revenue, strengthen brand presence, and deliver best-in-class consumer experiences across markets of varying maturity. As a key member of the Asia Digital Leadership Team, the role partners closely with global, regional, and local stakeholders to advance digital transformation, build scalable capabilities, and accelerate business growth across SEA.
What You'll Do
Own and deliver digital commerce performance, including revenue growth, profitability, and market share in both direct markets (Singapore, Malaysia, Philippine), and distributor markets (Thailand, Vietnam, Indonesia, Hongkong, Taiwan)
Develop and implement a business strategy across pricing, promotions, assortment, sales channels, digital marketing, customer experience, branding, etc.
Own the relationship with Marketplaces and drive resources to support business
High touch management of enablers in terms of site ops, catalog/pricing, category management, etc to ensure smooth and efficient operations to support our growth ambition.
Drive integrated operating model with the broader Crocs local/regional/global team and external parties including but not limited to Marketplaces, Enablers, Agencies;
Elevate ************* as a flagship brand and commerce platform, with strong focus on conversion, storytelling, and consumer experience
For marketplace and e-tail partners, develop a holistic strategy with appropriate segmentation across storefronts
Influence global, regional, and local strategies as a member of the commercial leadership team and implement best practices from other markets
Build an inclusive team culture and develop a growing and talented digital team across multiple markets.
As a leader, provide inclusive leadership, guidance, and direction to the team. Build and maintain a high-performance team and culture through open and clear communications, ongoing mentoring and development, and effective performance management.
What You'll Bring
Bachelor’s degree in Business or a related field.
15+ years of professional experience, including 5–10 years in digital commerce with leadership experience
Proven track record managing P&L and scaling digital businesses across Southeast Asia
Strong experience across both owned e-commerce platforms and third-party marketplaces
Experience working in or managing distributor-led markets is highly preferred
Prior experience based in Singapore or other regional hub environments is a strong advantage
Strong commercial acumen with the ability to drive revenue and profitability
Deep understanding of marketplace ecosystems and digital marketing levers in SEA
Ability to operate effectively in a fast-paced, matrixed, multicultural environment
Strong stakeholder management and influencing skills across global, regional, and local teams
Highly analytical, consumer-centric, and results-driven
Leadership presence with the ability to inspire and align diverse teams
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs footwear provides profound comfort and support for any occasion and every season. All Crocs branded shoes feature Croslite material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs products are sold in 90 countries. Every day, millions of Crocs shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.