jobs in BE International Marketing Sdn Bhd

BE International Marketing Hiring! Full Time Salesforce Administration in Federal Territory - Ricebowl

KL City, Federal Territory

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Working Location

  • Jalan Merah Caga Kuala Lumpur Federal Territory Malaysia

Job Description

Responsibilities

1. Salesforce / CRM Administration

  • Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration.
  • Provide first-level support and troubleshooting for CRM-related issues.
  • Support system maintenance, enhancements and continuous improvement initiatives.

2. CRM Configuration & Process Automation

  • Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions.
  • Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities.
  • Support system testing, UAT and implementation of CRM enhancements.

3. Marketing Automation & Customer Journey

  • Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM.
  • Manage customer segmentation, campaign lists, templates and automated communications.
  • Monitor campaign performance and customer engagement.
  • Work with Marketing stakeholders to translate campaign requirements into CRM solutions.

4. Reporting & Analytics

  • Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance.
  • Ensure CRM reports provide accurate and meaningful business insights.

5. User Training & CRM Adoption

  • Conduct CRM onboarding and refresher training for users.
  • Develop user guides, SOPs and training materials.
  • Provide ongoing support to improve user adoption and system utilization.
  • Gather feedback from users and recommend system enhancements.

What We're Looking For:

  • Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines.
  • Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role.
  • Salesforce experience is preferred, but candidates with experience in other CRM platforms are welcome.
  • Experience with CRM configuration, workflow automation, reporting and user support.
  • Good understanding of CRM processes across Sales, Marketing and/or Customer Service.
  • Good communication and stakeholder management skills.
  • Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage.

Work Location: In person

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