WJ Palletizer Hiring! Full Time Digital Marketing Executive in Federal Territory - Ricebowl

Role Overview

Based in Malaysia, you will support the international digital marketing activities of a China-based robotics company. Working closely with sales and technical colleagues in mainland China and external service providers, you will develop English-language content, improve website visibility and manage digital channels to build brand awareness and generate relevant enquiries from overseas markets. All-expenses-paid product knowledge training sessions held in China will be provided as and when required.

Key Responsibilities

1. Update and optimise the English-language website; publish SEO & GEO-focused and industry blog posts according to the content schedule; and enhance product pages, solution pages, case studies and FAQs.
2. Implement on-page SEO & GEO, including keyword placement, title tags and meta descriptions (TDK: titles, descriptions and keywords), and internal linking. Monitor relevant Google metrics and prepare regular reports on website traffic, enquiries and other key indicators.
3. Assist in writing and compiling English-language industry articles, product introductions and customer case studies, including refining content based on existing materials.
4. Assist in producing and editing robot application demonstration videos, manage platforms such as YouTube and LinkedIn, and organise related media assets.
5. Coordinate with third-party service providers to execute marketing activities, and collaborate with sales and technical teams to identify product selling points and develop case studies.

Essential Requirements

1. Bachelor’s degree or above, preferably in Marketing, English, International Trade or a related field.
2. One to three years of experience in digital marketing, SEO, GEO or content management, with strong English reading and writing skills and the ability to handle English-language content independently.
3. Basic understanding of SEO & GEO, including keyword research and placement, and on-page optimisation.
4. Ability to turn technical materials into clear, readable content, with strong content organisation and editing skills.
5. Proficiency in Microsoft Word, Excel and PowerPoint, with a strong sense of responsibility and the ability to follow through on assigned tasks.
6. Basic Mandarin speaking and reading skills to communicate with colleagues based in mainland China.

Desirable Skills and Experience

• Experience in industrial equipment, automation or B2B industries.
• Familiarity with tools such as ChatGPT or Claude, WordPress, Canva and CapCut.
• Experience using Google Analytics and Google Search Console, or experience in video editing and filming.