About Us
We are a well-established local food distribution SME with a lean, dynamic team. We serve a diverse range of customers including Modern Trade KAs, CVS, Prime, Institutions, Airlines, and the Restaurant sector. We are looking for a
Sales Manager
to develop and execute account strategies that deliver sustainable growth and business performance across key retail channels.
The Role
You will report directly under the Business Manager to drive the company's sales strategy, revenue growth, and key account management. You will be accountable for business performance, sales results and company’s key priorities and objectives. You will also work closely with Warehouse, Operations, and Merchandising teams to achieve company objective.
Key Responsibilities
Strategy & Planning
– Develop and execute the annual sales strategy to meet revenue and gross profit targets for assigned customers (Modern trade KA, CVS, Prime mart, Institution, Airlines, Restaurants, and others).
Restaurant Sector Focus
– Implement strategic sales plans specifically to expand our noodle product footprint in the Restaurant sector.
Data-Driven Analytical Skill
– Analyse sales data, market trends, and competitor activity to adjust strategies and capture opportunities.
Key Account Management
– Build and maintain strong, long-term relationships with key accounts and strategic partners.
Budget & Trade Spend
– Prepare and manage the sales budget, including trade spending and promotional activities.
Negotiation
– Negotiate contracts, pricing, and trading terms with customers within authorized limits.
Internal Collaboration
– Work closely with Warehouse & Operations to ensure optimal order fulfilment, inventory availability, and delivery issue resolution.
Marketing & Purchasing
– Liaise with Marketing/Purchasing on product launches, promotions, and supplier-led initiatives. Lead, prepare and present the new product listing to key retailers to ensure seamless product launches.
Market Feedback
– Provide market feedback to Management and suppliers to guide product assortment and procurement decisions.
What We Are Looking For
Degree in Business, Marketing, or a related discipline
Minimum 5 years
of relevant sales experience in a similar role (food distribution, FMCG, or food service environment preferred).
Advanced knowledge and understanding of the industry, market, competitors, and customer landscape
Proven selling skills and demonstrated experience in key account management (Modern trade KAs, CVS, Prime mart, Institutions, Airlines, and/or Restaurant chains) within fast-moving consumer goods (FMCG)
Strong negotiation, budgeting, data analysis skills and meticulous in details.
Self-starter who thrives in an SME environment – comfortable with both strategy planning and hands-on execution.
Proficiency in Microsoft Office productivity tools including Excel, Word, and PowerPoint
Excellent relationship-building and communication skills.
About Us
Bringing Quality Products to Our Customers.We deliver.. Tastyfood Sales & Marketing Pte Ltd is a specialist in distributing, promoting and branding FMCG products. The company is set up by professionals with market know-how to build your brands to the next level. With 100% reach in the market and more than 30 years of experiences, we pride ourselves in our effective product presence and visibility in-store. We have been exceeding brand owners’ expectations by providing a complete marketing solution from trade marketing to above-the-line marketing. We always go the extra mile