Boost Juice Bars Malaysia Hiring! Full Time Senior marketing data - loyalty executive in Federal Territory - Ricebowl

Company Description Boost Juice Bars, originally founded in Adelaide, is one of the fastest-growing smoothie and juice bar brands in Australia and across international markets. Since opening its first Malaysian store at Suria KLCC in June 2009, the brand has expanded to over 250 outlets across Southeast Asia, including Malaysia, Singapore, Thailand, Indonesia, and Brunei. In Malaysia, Boost is dedicated to inspiring healthy living by offering “Seriously Healthy” smoothies and juices that contain no artificial coloring, flavoring, or preservatives, and are at least 98% fat-free. The company is known for its cool, innovative culture and strong commitment to developing a highly driven team. Team members enjoy the opportunity to work with an international brand in a dynamic environment with strong potential for rapid career growth as Boost continues expanding throughout the region.

Role Description The Senior Marketing Data & Loyalty Executive is a full-time, on-site role based in WP Kuala Lumpur. This role is responsible for managing and optimizing Boost’s loyalty program, including member acquisition, engagement, retention, and lifecycle communication. Day-to-day tasks include analyzing customer and transaction data, segmenting audiences, monitoring campaign performance, and translating insights into targeted loyalty and marketing initiatives. The position involves planning and executing loyalty promotions, coordinating with marketing, operations, and IT teams, and ensuring that digital touchpoints (app, CRM, social, in-store) consistently support loyalty objectives. The executive will also prepare regular performance reports, recommend data-driven improvements, and support broader brand and promotional campaigns to drive footfall and sales across outlets.

Qualifications

• Strong marketing analytics and data skills, including experience with customer data analysis, segmentation, and reporting using tools such as Excel, BI dashboards, or CRM platforms.
• Hands-on experience managing loyalty or CRM programs, covering member acquisition, retention strategies, lifecycle campaigns, and performance measurement.
• Ability to plan and execute integrated marketing campaigns that align loyalty initiatives with digital, in-store, and brand activities to drive measurable results.
• Solid understanding of retail or F&B marketing dynamics, including promotion mechanics, customer behavior, and store-level performance drivers.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with marketing, operations, and technology teams.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent practical experience.
• Experience in the QSR, F&B, or retail industry and familiarity with app-based loyalty ecosystems or omnichannel customer journeys is an advantage.