Elevete Patisserie (M) Hiring! Full Time Performance Marketing Specialist in Selangor - Ricebowl

POSITION OVERVIEW

We're looking for a Performance Marketing Specialist to lead and optimize our paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok. This role is core to driving customer acquisition, maximizing ROAS, and scaling revenue for Elevete Patisserie. You'll own campaign strategy, testing, analytics, and optimization across three major platforms—turning data into measurable business growth. This is not a creative role; it's a data-driven, results-oriented position for someone who lives and breathes performance metrics.

KEY RESPONSIBILITIES

1. Campaign Strategy & Setup (Multi-Platform)

• Design and execute Meta Ads campaigns (TOF/MOF/BOF funnels) with clear objectives, targeting, and budget allocation
• Build Google Ads campaigns (Search, Shopping, Performance Max) aligned with e-commerce goals
• Launch and manage TikTok Ads campaigns (Spark Ads, Collection Ads, Video Ads) targeting youth and trend-forward audiences
• Develop audience strategies across all platforms (lookalike, custom, interest-based, behavioral)
• Set up conversion tracking, pixel implementation, and UTM tagging across Meta, Google, and TikTok
• Create and maintain campaign documentation and naming conventions for scalability

2. Platform-Specific OptimizationMeta Ads (Facebook/Instagram)

• Manage CBO and ABO campaigns; optimize budget allocation by performance
• Test audience segments, placements (Feed, Reels, Stories, Audience Network), and bidding strategies
• Monitor relevance scores, frequency, and cost per result
• Analyze Reels performance vs. static creative and allocate budget accordingly

Google Ads

• Manage Search, Shopping, and Performance Max campaigns
• Optimize keyword bidding, ad copy testing, and landing page relevance
• Analyze search term reports; add negative keywords to reduce wasted spend
• Monitor Quality Score and implement improvements
• Manage product feed for Shopping campaigns (coordinate with Shopify)

TikTok Ads

• Launch TikTok Spark Ads and Collection campaigns targeting younger demographic
• Test TikTok-native creative (raw, authentic, trend-aligned content vs. polished)
• Manage audience targeting (interest, behavior, lookalike) specific to TikTok's platform dynamics
• Monitor TikTok-specific metrics (view-through rate, engagement rate, conversion rate)
• Stay ahead of TikTok trends and leverage emerging ad formats (Pals, branded effects)

3. Cross-Platform Performance Optimization

• Monitor daily campaign performance across all three platforms against KPIs (ROAS, CPA, CTR, conversion rate)
• Identify underperforming ad sets, audiences, or placements and reallocate budget to top performers
• A/B test creative, copy, audiences, bidding strategies, and landing pages across platforms
• Analyze trends and anomalies; troubleshoot CPM spikes, declining ROAS, or targeting issues
• Make data-driven decisions on when to scale, pause, or pivot campaigns
• Determine optimal budget split between Meta, Google, and TikTok based on performance

4. Analytics & Reporting

• Pull and analyze data from Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, and Shopify
• Create weekly/monthly performance dashboards showing performance by platform and campaign
• Calculate and track key metrics across channels: ROAS, CAC, LTV, conversion rate, AOV, payback period, platform comparison
• Identify patterns in customer behavior and use insights to inform strategy
• Present findings and recommendations to leadership with actionable next steps
• Document platform-specific learnings (e.g., TikTok audience converts differently than Meta)

5. Creative Collaboration

• Brief the creative team on high-performing ad angles and what's underperforming on each platform
• Test new creative concepts and provide feedback on performance by platform
• Document winning ad formats and creative themes for scaling (and which platforms work best for each)
• Work with copywriter to optimize ad copy for conversion across different platforms
• Advise on platform-specific creative needs (TikTok requires different tone/style than Meta)

6. Platform Management

• Stay current with platform updates (iOS 14.5+, Advantage+, TikTok API changes, policy changes)
• Manage ad account health across all three platforms (quality score, relevance score, account flags, policy compliance)
• Handle vendor relationships (ad accounts, third-party tools)
• Troubleshoot technical issues (pixel fires, conversion tracking, API connections, platform-specific issues)
• Maintain compliance with each platform's advertising policies

7. Growth & Experimentation

• Develop testing roadmap for new audiences, placements, or bidding strategies across platforms
• Run platform-specific experiments (e.g., does TikTok Spark Ads outperform Collection Ads?)
• Test new platforms or channels as they emerge
• Build business cases for scaling successful experiments
• Identify platform-specific opportunities (e.g., TikTok for awareness, Google for conversion)

Experience

• 3–4 years of hands-on Performance Marketing experience managing paid ads.
• Proven experience with Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads.
• Minimum 2–3 years of TikTok Ads experience with proven campaign results.
• Experience managing RM170,000+ monthly ad budgets with measurable ROAS/CPA improvements.
• Strong knowledge of GA4, conversion tracking, UTM, pixels, and analytics.
• Experience with e-commerce platforms (Shopify preferred) and customer journey optimization.
• Experience managing campaigns across multiple markets/geographies.

Skills & Competencies

• Strong data-driven and analytical mindset.
• Able to manage and optimize multiple advertising platforms simultaneously.
• Strong problem-solving and strategic thinking skills.
• Excellent attention to detail in tracking, reporting, and campaign setup.
• Able to communicate campaign performance and insights clearly.
• Strong time management and adaptability in a fast-changing digital environment.

Technical Skills

• Advanced Excel / Google Sheets skills.
• Familiar with GA4, Meta Ads Manager, TikTok Ads Manager, and Looker Studio.
• Understanding of multi-channel attribution and conversion tracking.
• Basic knowledge of API and technical integrations is an advantage.

Job Type: Permanent

Benefits:

• Health insurance
• Maternity leave
• Meal allowance
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person