Two Sons Bistro Hiring! Full Time Marketing Executive in Federal Territory, Earn up to MYR 4,500 - Ricebowl

Job Description

• Plan and execute integrated marketing campaigns across all Two Sons Bistro outlets
• Develop campaign strategies, promotional mechanics, positioning, key messages and customer targeting
• Manage the full marketing calendar including festive campaigns, product launches, dining promotions and restaurant events
• Manage social media content across Instagram, Facebook, TikTok and Threads, including content planning, copywriting, posting and community management
• Plan content shoots, including creative direction, shot lists, food requirements, props and campaign deliverables
• Set up, manage and optimise Meta and Instagram advertising campaigns, including audience targeting, creative testing, budget allocation and performance monitoring
• Develop TOFU, MOFU and BOFU content to support awareness, consideration and conversion
• Manage EDM campaigns, website promotional content and online reservation/promotional platforms
• Develop marketing materials including digital standees, posters, table standees, menus, directories and other in-store collateral
• Coordinate with malls, media partners, brands and external organisations for collaborations, sponsorships and promotional opportunities
• Handle corporate and group dining enquiries, including menu proposals, quotations and event requirements
• Work with the kitchen and management on buffet, set menu and event package costing to support commercially viable pricing
• Analyse outlet sales performance, including weekday/weekend and lunch/dinner trends, to support campaign and event decisions
• Monitor campaign performance, reservations, advertising results and sales impact, and recommend adjustments where required
• Develop and maintain customer service communication SOPs for reviews, complaints and service recovery
• Manage online customer feedback and escalations, coordinating between customers, outlet teams and senior management to resolve issues appropriately
• Protect and maintain consistent brand positioning, tone of voice and customer experience across all marketing touchpoints
• Coordinate closely with restaurant operations to ensure campaigns are executable at outlet level
• Support new business opportunities, partnerships, events and other marketing initiatives as required

What We’re Looking For

Someone who can think strategically but also execute. You should be comfortable moving between campaign planning, writing copy, analysing an ad, briefing an outlet team, preparing a proposal, reviewing sales numbers and coordinating an event.

Requirements

• Minimum 3 years of Marketing experience
• F&B / restaurant marketing experience is required
• Diploma or Degree in Marketing, Communications, Business or related field
• Proven experience planning and executing restaurant marketing campaigns from concept to launch
• Strong understanding of F&B promotions, menu launches, festive campaigns, events and customer behaviour
• Experience managing Instagram, Facebook, TikTok and Threads
• Hands-on experience with Meta Ads Manager, paid social campaigns, audience targeting and campaign optimisation
• Strong English and Bahasa Malaysia copywriting and communication skills
• Experience with content planning, shoot coordination and creative briefing
• Comfortable working with sales data, campaign budgets, menu/event costing and basic profitability analysis
• Experience coordinating with chefs, restaurant operations, management, agencies, malls and external partners
• Able to manage multiple outlets, campaigns and deadlines simultaneously
• Familiar with Canva and digital/print marketing collateral
• Able to work independently and take ownership of marketing projects from planning through execution and reporting

Pay: RM3,000.00 - RM4,500.00 per month

Benefits:

• Meal provided
• Opportunities for promotion
• Professional development

Work Location: In person