About the Role
We are looking for an energetic and strategic Live Stream Operations Specialist to be the digital face and voice of Ashley Furniture HomeStore on our key e-commerce platforms. In this role, you will lead our live commerce initiatives, bringing our home furnishings to life for online audiences. You will own the end-to-end live stream process—from pre-production planning and scripting to live hosting and post-stream analytics—driving engagement, brand loyalty, and real-time sales. Based in Ashley Furniture HomeStore office in Fella Design HQ at Bukit Subang.
Key Responsibilities
- Platform Hosting: Serve as the primary on-camera host for live streaming sessions across TikTok, Shopee Live, Lazada, and other relevant social media platforms.
- Product Promotion & Demonstration: Showcase Ashley’s furniture and home decor in an interactive and relatable manner. Use persuasive communication to highlight features, styling tips, and promotions to drive real-time conversions.
- Strategic Collaboration: Partner seamlessly with the Marketing and Sales teams to align live-stream schedules with promotional calendars, product launches, and broader campaign strategies.
- Scripting & Storyboarding: Develop compelling run-of-shows, live-stream scripts, and outlines that capture the audience’s attention while strictly adhering to Ashley’s brand voice and promotional goals.
- Production & Quality Control: Manage the technical setup of the stream. Ensure high production standards by monitoring lighting, audio clarity, visual quality, and overall presentation during every session to best showcase our products.
- Performance Analytics: Track and analyze key live-stream metrics—including peak viewership, engagement rates, click-through rates, and total sales—to provide actionable insights and optimize future streams.
- Growth & Engagement: Foster a vibrant online community. Drive audience growth and follower loyalty through creative, consistent, and high-energy content that keeps viewers coming back.
Qualifications & Requirements
- Experience: Prior experience in live streaming, digital hosting, or on-camera sales (e-commerce or retail background is highly preferred).
- Skills: Exceptional verbal communication and presentation skills. Comfortable thinking on your feet and interacting with live comments in real-time.
- Tech-Savvy: Familiarity with the backend operations of TikTok Shop, Shopee Live, and Lazada, as well as basic live-streaming equipment (cameras, lighting, microphones, and broadcasting software).
- Industry Interest: A strong passion for interior design, home styling, and the furniture retail industry.
- Data-Driven: Ability to read basic performance analytics and adjust strategies based on viewership data.
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:
- Cell phone reimbursement
- Free parking
- Opportunities for promotion
- Professional development
Work Location: In person