Job Description
1. Marketing Strategy & Planning
- Develop and implement annual marketing strategies aligned with the company's business objectives.
- Prepare yearly marketing plans, budgets, and KPI targets.
- Identify market opportunities and formulate growth strategies for Malaysia and Export markets.
2. Market Research & Business Intelligence
- Conduct comprehensive market research to identify:
- Industry trends
- Competitor activities
- Pricing strategies
- Market opportunities
- Analyze market data and prepare reports for Management.
- Monitor competitor products, pricing, promotions, and distribution channels.
3. Brand Management
- Develop and strengthen the company brand identity.
- Ensure consistent brand communication across all marketing channels.
- Manage corporate branding, packaging and promotional materials.
4. Marketing Campaign Management
- Plan and execute integrated marketing campaigns through:
- Digital Marketing & Social Media
- Trade Shows
- Roadshows
- Product Launches
- Dealer Promotions
- Evaluate campaign effectiveness and recommend improvements.
5. Digital Marketing
- Lead the company's digital marketing strategy.
- Improve website traffic, lead generation, and online engagement.
6. Product Marketing
- Work closely with Product Development and Sales on:
- Product launches
- New product introductions
- Product positioning
- Product pricing recommendations
- Develop product brochures, catalogues, and sales kits.
7. Sales Support
- Collaborate with Sales to develop:
- Sales presentations
- Promotional campaigns
- Dealer incentive programs
- Product training materials
- Support distributor and dealer marketing activities.
- Participate in key customer visits when required.
8. Trade Marketing
- Develop dealer marketing programs.
- Coordinate exhibitions, trade fairs, and customer events.
- Ensure marketing activities align with business priorities.
Job Qualifications & Requirements
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Proven experience of 7 – 8 years as a Marketing Manager or in a similar role, preferably in the auto parts industry.
- Strong knowledge of marketing principles, strategies, and tactics.
- Experience in developing and executing successful marketing campaigns across various channels.
- Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and content marketing.
- Excellent analytical and problem-solving skills, with the ability to leverage data to drive marketing decisions.
- Strong leadership and team management abilities, with a track record of effectively leading and motivating a marketing team.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and with external stakeholders.
- Results-oriented mindset, with a focus on achieving measurable outcomes and driving business growth.
- Strong knowledge of the automotive market. Experience in marketing strategy development and execution.
- Excellent analytical, communication, and presentation skills. Result-oriented with excellent problem-solving ability.
- Knowledge of CRM, digital marketing, and marketing analytics.
- Willingness to travel.
Pay: RM9,500.00 - RM12,000.00 per month
Application Question(s):
- Do you require any sponsorship to work in Malaysia?
Education:
Experience:
- sales and marketing (autopart industry): 8 years (Preferred)
Work Location: In person