I-City Hiring! Full Time Marketing Management Trainee in Selangor - Ricebowl

Help grow Malaysia's No. 1 Digital City

i-City is a RM10 billion AI Smart Ultrapolis — theme parks, hotels, offices, and a SuperApp used every day. We're looking for a Management Trainee (Digital Marketing) to help more people discover it, download the app, and keep coming back.

What You'll Be Doing

You’ll work closely with the Manager on strategy, content, campaigns, and analytics, with real ownership from day one.

You’ll help plan campaigns, create content, use AI tools to design and edit, manage our social channels, and report on what’s working. Fresh graduates are welcome to apply.

1. Strategy & Planning

• Assist the Manager in developing marketing strategies aligned with company goals and brand direction.
• Prepare and manage marketing plans for a product, service, idea, or event — from concept through to post-campaign review.
• Support the preparation and monitoring of marketing budgets, and help develop pricing strategies.

2. Brand, Content & Creative

• Help build and promote the i-City brand across all touchpoints.
• Write copy for app descriptions, captions, EDMs, and promotional materials.
• Design or art-direct posters, ad layouts, and social assets.
• Support the creation, production, and distribution of all marketing materials.

3. Campaigns, Social Media & Growth

• Plan, direct, and organise advertising and promotional campaigns, including on-ground events and activations.
• Run and optimise content across TikTok, Xiaohongshu (RedNote), Instagram, and Facebook to drive app downloads, engagement, and traffic to our pages.

4. Research & Analytics

• Collect and analyse market research data, and apply the findings to live projects.
• Identify potential markets and new audience segments, then test them properly.
• Track key metrics and campaign performance, and provide regular status reports with statistics to management.

5. Customer Engagement

• Handle customer enquiries received through our marketing and social media channels, escalating issues where needed.

6. Special Projects

• Take on special projects from time to time, as directed by the Company and in line with business needs.
• Contribute to cross-departmental initiatives, new launches, and improvement projects — a good way to gain exposure across the business.

What We're Looking For

• Education: A Bachelor's degree in Marketing, Mass Communication, Business, or a related field. Fresh graduates are welcome.
• Experience: Internship, part-time, or project experience in digital or social media marketing is an added advantage — please share results where you can.
• Attitude: Hardworking, proactive, and genuinely willing to learn. You take feedback well and follow through on what you start.
• Pace: Comfortable managing several campaigns at once in a fast-moving environment.
• Flexibility: Willing to go the extra mile and work extended or irregular hours — including some evenings, weekends, or public holidays — when required by events, roadshows, or campaign launches.
• AI-first. We actively encourage the use of AI tools to produce better work, faster.