DataMicron is a multi-award Big Data and AI company, with patented technologies in USA and China. We have extensive experience in developing products and full-scale solutions in the field of business intelligence, machine learning & AI, data engineering and front-end development. We have covered and implemented end-to-end Big Data Analytics solutions in eight countries across major public and private sector organizations, and are currently going through a large expansion in our business portfolio.
We are looking for a commercially minded and technology-oriented Marketing Manager to lead and coordinate marketing activities for our growing portfolio of Artificial Intelligence, Data Intelligence and Digital Transformation solutions.
This is a B2B technology marketing role, rather than a traditional consumer marketing position.
You will work closely with the CEO, Sales, Solution and Technical teams to translate complex technology capabilities into clear business messages, develop go-to-market initiatives and create marketing activities that support customer engagement and sales opportunities.
Deep technical AI expertise is not required, but you should be comfortable learning about new technologies and communicating their business value to enterprise customers.
KEY RESPONSIBILITIES
Marketing Strategy & Positioning
- Develop and execute marketing plans for the company's Enterprise AI and technology solutions.
- Develop clear positioning, messaging and value propositions for different industries and customer segments.
- Translate technical capabilities into clear and compelling business benefits.
- Identify relevant market trends, customer needs and competitive developments.
- Support the positioning and launch of new solutions and capabilities.
Go-to-Market & Lead Generation
- Plan and execute marketing campaigns that support enterprise sales opportunities.
- Work with the Sales team to identify priority industries, customer segments and strategic accounts.
- Support targeted campaigns for key sectors including government, GLCs, financial services, telecommunications and large enterprises.
- Coordinate webinars, customer briefings, workshops and other engagement activities.
- Monitor campaign performance, leads and contribution to the sales pipeline.
Content & Sales Enablement
- Develop and coordinate marketing and sales materials including:
- Corporate and solution presentations
- Solution brochures and briefs
- Customer case studies
- Website and LinkedIn content
- AI use cases and thought-leadership materials
- Sales and customer presentation materials
- Work with technical and solution teams to convert technical information into customer-friendly content.
- Support Sales teams with materials required for strategic customer engagements, proposals and presentations.
Product & Solution Marketing
- Develop a good understanding of the company's AI, analytics and enterprise technology solutions.
- Define key customer problems, use cases, business outcomes and differentiators for each solution.
- Support go-to-market activities for new products and solutions.
- Work with Sales and Technical teams to develop industry-specific messaging and solution packages.
- Conduct basic competitor and market analysis to support positioning.
Digital Marketing & Market Presence
- Manage and improve the company's digital presence for Enterprise AI and technology solutions.
- Coordinate website, LinkedIn and other relevant digital content.
- Develop targeted digital campaigns aimed at enterprise decision-makers.
- Support executive thought-leadership activities and industry visibility.
- Coordinate with external agencies, designers, content creators or other vendors where required.
Events & Customer Engagement
- Plan and coordinate relevant technology events, webinars, workshops and executive engagement activities.
- Support participation in industry conferences and forums.
- Work with Sales and leadership teams on customer engagement programmes.
- Coordinate marketing materials and content required for events and speaking engagements.
WHO WE NEED
- 5–8 years of experience in B2B marketing, preferably within technology or professional services.
- Experience in Enterprise Software, Data & Analytics, AI, Cloud, Cybersecurity, System Integration or Digital Transformation would be an advantage.
- Strong ability to understand technology and communicate it in clear business language.
- Good writing, presentation and storytelling skills.
- Experience developing B2B marketing campaigns and supporting enterprise sales teams.
- Good project-management and coordination skills.
- Commercially minded with an understanding of how marketing supports lead generation, sales pipeline and revenue.
- Comfortable working with senior management, sales teams and technical stakeholders.
- Strong command of English. Bahasa Malaysia would be an advantage.
Enterprise AI Knowledge
Deep technical AI expertise is not required.
However, candidates should have an interest in and willingness to learn about areas such as:
- Generative AI and Enterprise AI
- AI Agents and Agentic AI
- Machine Learning and Data Analytics
- Enterprise Data Platforms
- Automation
- Knowledge Management
- Digital Twins and Decision Intelligence
- AI-driven business transformation
Previous experience marketing AI, analytics or enterprise data solutions would be an advantage.
What Success Looks Like
The successful candidate will help DataMicron:
- Build stronger market awareness for our Enterprise AI solutions.
- Develop clear and consistent positioning across our solutions.
- Generate and support qualified enterprise sales opportunities.
- Equip Sales teams with effective marketing and customer-facing materials.
- Successfully support new product and solution launches.
- Increase engagement with enterprise and government decision-makers.
- Strengthen DataMicron's presence within the Enterprise AI market.
Key Performance Indicators
Performance will be measured based on areas such as:
- Marketing-generated and marketing-influenced opportunities
- Quality of enterprise leads and customer engagement
- Campaign performance and conversion
- Sales enablement effectiveness
- Digital and content engagement
- Event and customer participation
- Successful support of solution launches
- Contribution to sales pipeline
Why Join Us
DataMicron is expanding its portfolio of Enterprise AI, Data Intelligence, Automation and Digital Transformation solutions.
This role offers the opportunity to work closely with our leadership, Sales and Technical teams and play an important role in shaping how our technology is positioned and communicated to the market.
You will have the opportunity to work with emerging AI technologies, develop enterprise-focused marketing initiatives and contribute to building DataMicron's presence in Malaysia and the regional market.
We are looking for someone who combines technology curiosity, strong communication, commercial thinking and good execution to help bring our Enterprise AI solutions to market.